It is the second year running in which the tech stalwarts have topped the list but this time they faced some fresh challenges from new entrants such as Land Rover, DHL, FedEx, Hugo Boss and Huawei.
The principal risers this time round were Facebook (+86%), Audi (+27%), Amazon (+25%), Volkswagen (+23%), and Nissan (+23%)
Jez Frampton, Interbrand’s global chief executive officer, said: “Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building.
These leading brands have reached new pinnacles in terms of both their growth and in the history of Best Global Brands by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”
Each entrant was ranked based upon its financial performance, its role in influencing customer choice and the price premium of the brand.
Top 10 brands:
Apple, 118,863 $m (21%)
Google, 107,439 m$ (15%)
Coca Cola, 81,563 m$ (3%)
IBM, 72,244 m$ (-8%)
Microsoft 61,154 m$ (3%)
GE 45,480 m$ (-3%)
Samsung 45,462 (15%)
Toyota 42,392 m$ (20%)
McDonalds 42,254 m$ (1%)
Mercedes-Benz 34,338 m$ (8%)
