The Time Tunnel stunt, from AMV BBDO, Grand Visual and Freuds, featured augmented reality and stereo projection to make the images appear in front of any passerby.
This was the latest element of the Pepsi Max ‘Unbelievable’ campaign, with the reactions of some of those who were caught up in the moment having since been placed on YouTube, which has so far been viewed over 500,000 times in the first couple of days since being posted.