Achieving an unprecedented feat, Elephant House Cream Soda was recently recognised as the “People's Beverage Brand of the Year" at the 2015 Sri Lanka Institute of Marketing (SLIM) Nielsen People’s Awards, for the ninth year in a row.
UK. Leading food & beverage operator SSP UK has partnered with celebrity chef and TV presenter James Martin to open the first James Martin Kitchen at Stansted Airport.
Fast food chain McDonald’s has entered the fashion industry with a range of Big Mac inspired clothing and home decoration items.
Ma’s Tropical Food Processing (Pvt) Ltd, a business rooted in shared values - familyfood and community - recently launched their ‘Muluthange Cooking Studio’ focused on creating an extraordinary cooking experience for its customers.
In another pioneering venture, industry leader in the café culture in Sri Lanka Barista Lavazza recently launched their dedicated mobile app for all Android and iOS users.
The rapid expansion drive of the Arpico retail chain has resulted in three new Arpico ‘Daily’ supermarkets opening in February 2015, increasing the total number of outlets in the chain to 65.
Kids’ food brand Little Fingers is launching the first product in its range with packs designed by Sun Branding Solutions’ creative team in Bradford.
Prima KottuMee is celebrating the cricket season with Prima KottuMee “Hot n Spicy Kricket.”
Viva, the well known malted food drink brand of GlaxoSmithKline, in its journey to help consumers “Do-More” in their lives, launched its flagship Avurudu seasonal promotion “Suba Aluth Avurudhak Viva… with Pathum Vaasi” in partnership with Singer, the trusted choice for home appliances and electronic needs in Sri Lanka.
March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.”
Coca-Cola is harmonising its four distinct brands into one marketing strategy that scraps brand campaigns in order to level the playing field for its smaller Coca-Cola Zero and Coca-Cola Life brands to grow in a more cost-effective way.
