The three-year agreement, commencing January 2017, will see HEAD produce and sell Davis Cup branded high performance tennis balls throughout the world.
The Sri Lankan partner and sole agent for HEAD Sports Gear, 3G Sports, also the sole distributor for Plexipave Sports Surfaces and Artificial Grass offers sports tournament and sports career management along with supply of world class sporting gear to Sri Lanka and the Maldives.
Since introducing HEAD to Sri Lanka in 2008 3G Sports has supported tennis in Sri Lanka through sponsorship of players and tournaments.
Some of the key tournaments where HEAD is official ball sponsor include the SSC Open, Cinnamon Lakeside Open Ranking Tournament, Queens Open Ranking, Tennis 10s, Annual Hill Club tournament and the Wheelchair tournament and many local and outstation tournaments.
In 2010 for the first time in Sri Lanka 3G Sports also introduced the ‘Tournament Software’ through which players were able to access all details relating to the respective tournaments online, including the submission of entries and checking the fixtures and latest updates of the tournament.
3G Sports also markets HEAD range of squash and badminton racquets as well as HEAD swimwear and accessories.
HEAD ATP, Championship, PRO and the colour balls are some of the most sought-after types of HEAD balls in Sri Lanka.
“This partnership with HEAD is very good news for Davis Cup by BNP Paribas as we will see Davis Cup branded balls sold globally,” said ITF President David Haggerty.
“Davis Cup, played in around 60 countries each year, helps the ITF to grow and develop the game around the world.
Over the next three years, we will work closely with HEAD to promote this partnership on a world-wide basis and inspire more people to play tennis.”
“We are looking forward to this partnership with the ITF and the opportunities it presents,” said Ottmar Barbian, Executive Vice President HEAD Racquet sports.
“As the Davis Cup is one of the best known brands in tennis, the Davis Cup ball is a great addition to our tennis ball product portfolio and a unique opportunity to grow the game and, ultimately, our ball business further.”
Davis Cup by BNP Paribas is the World Cup of Tennis.
It is the largest annual international team competition in sport, with 135 teams entered in 2016.
The competition is 116 years old having been founded in 1900.
The title sponsor is BNP Paribas, the Official Bank of Davis Cup. International sponsors are Rolex (Official Timekeeper), Adecco (Official HR Sponsor) and Betway (Official Betting Sponsor). beIN SPORTS is the Official Global Media Rights Partner.
Follow all the action on www.daviscup.com, www.copadavis.com, www.twitter.com/daviscup, www.facebook.com/DavisCupTennis, www.Weibo.com/daviscupofficial and www.DavisCup.tv
About Head Tennis
HEAD TENNIS, a part of HEAD BV, is a global provider and marketer of premium branded tennis apparel, footwear, and equipment for athletes of all competitive levels.
Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the aluminum tennis racquet, the division’s key products have attained leading market positions based on sales and reputation.
Many of today´s top ATP and WTA players, including Novak Djokovic, Andy Murray, Richard Gasquet, Tomas Berdych, Marin Cilic, Maria Sharapova and Sloane Stephens are part of the HEAD Tennis family.
For more information, please visit www.head.com/tennis