Spanning nine strategic urban centres—Kandy, Nugegoda, Batticaloa, Gampaha, Badulla, Horana, Jaffna, Kurunegala, and Galle - the campaign served as a large-scale mobilisation of DFCC Bank’s frontline teams, directly engaging thousands of Sri Lankans across diverse communities.
Each activation brought banking out of branches and into the heart of the towns, transforming public spaces into vibrant, accessible hubs of financial awareness.
With energy, visibility, and personal engagement at its core, the campaign created meaningful touchpoints with potential and existing customers, spotlighting the benefits of DFCC Bank’s Current Accounts and broader financial offerings.
Through live demonstrations, personalised consultations, and community interaction, the Bank successfully deepened its footprint in key regions - bridging trust, accessibility, and service excellence.
Aasiri Iddamalgoda, Senior Vice President – Head of Retail and Business Banking at DFCC Bank, commented,
“The Mega Town Storming Campaign was more than a marketing initiative - it was a statement of our presence, our intent, and our commitment to serving every corner of Sri Lanka.
By stepping out from behind the counter and meeting customers where they are, we have strengthened relationships, identified new opportunities, and reminded people that DFCC Bank is a partner they can count on.
I sincerely thank our incredible teams and local communities who brought this campaign to life with energy and authenticity.”
The campaign also reflected DFCC Bank’s dedication to its core values of Passion, Authenticity, Courage, Collaboration, and Excellence.
More than a promotional effort, it served as a nationwide activation of the Bank’s customer-centric ethos - underscoring its mission to be the easiest bank to work with, regardless of geography.
Through this initiative, DFCC Bank reaffirmed its commitment to deepening financial inclusion, expanding its reach, and ensuring that high-quality, personalised banking services are within easy reach of every Sri Lankan.