This prestigious awards night is to take place under the theme of Ambassadors of Sales : The Force Behind the Figures to position the driving force behind business venture success.
Prof. (Dr.) Dewasiri N. Jayantha, President of the Sri Lanka Institute of Marketing (SLIM) expressed,
"Genuine sales excellence extends beyond achieving targets—it involves creating meaningful value for clients, understanding their strategic needs, maintaining ethical business practices, and cultivating lasting partnerships.
The National Sales Awards provides our sales professionals with an exceptional platform to develop into influential leaders who drive sustainable business growth."
This year’s NSA is also to celebrate and to further elevate the status of sales individuals that their contribution is not mere a function but a strong and stable driving force behind the rising numbers and that they are the leaders who oversee bringing value to the business.
"NSA 2025 recognises the sales professionals who drive strategic business success throughout Sri Lanka.
This year features enhanced award categories and expanded industry engagement.
Acknowledging exceptional talent advances individual careers while establishing industry excellence standards.
We encourage organizations to nominate their highest-performing professionals for this distinguished national recognition program," added Enoch Perera, VP Events of SLIM.
Dr. Dilhan Sampath Jayatilleke, Vice President – Education & Research, Sri Lanka Institute of Marketing, shared his thoughts:
“The National Sales Awards (NSA) has become the most prestigious platform for recognizing and uplifting Sri Lanka’s sales force.
It goes beyond rewarding smart work—it helps transform dedicated sales professionals into impactful leaders.
Through NSA, SLIM continues to nurture talent, elevate performance, and celebrate those who truly represent the force behind the figures.
We are proud to welcome more exceptional individuals into this journey of recognition and excellence.”
The Panel of Judges for NSA 2025 are also consists of industry- respected individuals with a transparent criterion of judgement for over two decades of hosting NSA has proven impact on career growth and the industry reputation.
“Sales force is the true ambassador of any business; driving growth, facing challenges head-on, and delivering results even through uncertain times.
In today’s evolving market, the need to empower and recognise these individuals is more critical than ever.
The SLIM National Sales Awards 2025 offer a powerful platform to honour these professionals as true ‘Ambassadors of Sales’—the force behind the figures,” said Mr. Channa Jayasinghe, Project Chairman, National Sales Awards 2025.
“At SLIM, we believe that sales professionals are not just contributors to business—they are catalysts for growth, transformation, and resilience.
NSA 2025 is more than an awards ceremony; it’s a national tribute to those who champion innovation, build trust with customers, and consistently deliver results in dynamic markets.
Through this platform, we aim to reinforce the prestige of the sales profession and empower individuals to lead with confidence, purpose, and excellence, stated Chamil Wickremasinghe, Chief Executive Officer (CEO) of SLIM.
"SLIM NAS represents Sri Lanka's premier sales industry recognition platform.
Sales professionals are fundamental to organizational success, requiring continuous development to compete effectively.
NAS honors exceptional achievements while showcasing professional excellence.
The increasing participation of female professionals alongside their male counterparts demonstrates our industry's progressive evolution toward inclusive excellence," expressed Anil Kumara Meegahage, SLIM NAS.
NSA 2025 reverberates and recognises the utmost dedication and aspiring professionals in Sales, and it is a strategic and honourable profession in driving business forces strategically towards a transformational outcome rather than transactional progress in business as well as nationally.
For more information, please visit https://slim.lk or contact Gangani 0703266988 or Avishka 071 841 7591.