Pyramid Wilmar - the manufacturer and marketer of Fortune, MeadowLea, Fondre and Masterline – is promoting awareness of breast cancer, which is one of the most significant health challenges faced by women across Sri Lanka.
Sri Lanka’s first-ever national triathlon dedicated to raising awareness of breast cancer, took place during the weekends of October and November 2025, spanning the districts of Kilinochchi, Batticaloa, Matara, and Colombo.
“Pyramid Wilmar is a purpose driven brand that supports families, especially mothers,” said Thanveer Siddique, Director / Chief Operating Officer of Pyramid Wilmar.
“As a company closely associated with families through the mothers, who rely on our products for the well-being of their families, we have a commitment towards promoting the awareness of women’s health and wellbeing.
We are very pleased to have partnered with the Indira Cancer Trust that organized the TLC Triathlon Series 2025 - Sri Lanka’s first-ever national triathlon dedicated to raising awareness of breast cancer, in the month dedicated to Cancer Awareness,” Siddique added.
About Pyramid Wilmar
Pyramid Wilmar has a varied business portfolio gained through strategic partnerships which has given leadership to Sri Lanka’s food industry for over two decades.
Pyramid Wilmar (Pvt) Ltd., incorporated in 2005 is a joint venture between Pyramid Oil Mills, and Wilmar International Limited, founded in 1991 and headquartered in Singapore.
Wilmar is Asia’s leading agri-business group; with over 1,000 manufacturing plants in more than 50 countries.
It is a global leader in processing and merchandising palm and lauric oils and also leads the market in flour and rice milling.
It is amongst the top ten raw-sugar producers and traders in the world.
Pyramid Wilmar’s Masterline range boasts a proud legacy of over fifty years, representing a renowned collection of bakery shortenings, specialty fats, and margarines crafted to meet the highest standards of Sri Lanka’s dynamic food industry.
In addition, the company’s well-loved brands including Fortune Cooking Oils, Soya, Basmati Rice, Icing Sugar, Vegetable Fat, MeadowLea Fat Spread, and Fondré Premium Fat Spread, continue to be trusted amongst consumers nationwide.
Sri Lanka holds the unique distinction of being the only country outside Australia to produce MeadowLea, underscoring the company’s commitment to quality and innovation in the local market.
Pyramid Wilmar manufactures products conforming to global and local quality standards for the Sri Lankan consumer.
Among them is the GMP; HACCP; FSSC 22000; HAC; ISO 14001; ISO 45001; ASI and the ISO 9001 standard.
At the heart of its success is the direct and indirect workforce that the Pyramid Wilmar Group employs.
Driving Sustainable Growth and Quality are the lifeline at the Pyramid Wilmar Group.