This pioneering service reinforces Baby Cheramy Diapers’ role as a trusted parenting partner, offering parents instant, expert-validated guidance on diaper hygiene care, breaking language barriers by offering personalised guidance in Sinhala, Tamil and English, making quality information available to every community across the island.
More than just products, the brand offers parents reliable support and trusted guidance and care via cutting-edge digital solutions designed to make every day parenting easier.
With this latest innovation, the brand is transforming the baby care landscape by introducing the first AI-powered intelligent query platform with certified medical expertise.
The ‘Baby Cheramy Diaper Helpdesk’ is powered by leveraging cutting-edge natural language processing (NLP) and machine learning algorithms, delivering context-aware, intelligent answers in real time.
All validated responses are systematically archived in a centralised knowledge hub, enabling continuous learning and instant access to a growing repository of expert-approved information Every response is reviewed and validated by a panel of experts from Ayubo Health.
This ensures parents receive reliable advice tailored to localised parenting needs, ensuring there is rigorous safeguards to prevent misinformation.
Through the Baby Cheramy Diaper Helpdesk, parents gain real-time, round-the-clock support for their diaper hygiene concerns.
Whether it’s late at night or during a busy day, the Baby Cheramy Diaper Helpdesk delivers expert validated answers instantly.
Baby Cheramy diaper helpdesk was launched to act as a perfect companion for parents to make parenting easier with the trusted information from Sri Lanka’s most loved baby brand, Baby Cheramy.
This supports the brand to create empowering parenting journeys by building rich conversations in evolving consumer engagement journeys.
The Managing Director of Hemas Consumer Cluster, Sabrina Esufally said:
“Baby Cheramy has always stood for trust, care and innovation.
With the launch of our Baby Cheramy Diaper Helpdesk, we are going beyond products to provide meaningful support to parents.
This is about empowering Sri Lankan families with reliable, expert-backed guidance, reinforcing our unwavering commitment to safety, quality and care for every baby.
This approach not only reassures parents of our unwavering commitment to their babies’ wellbeing but also strengthens an emotional connection built on understanding, reliability and care: empowering every parent to feel confident, informed and supported on their parenting journey.”
The Director of Marketing, Shiyan Jayaweera added:
“The Baby Cheramy Diaper Helpdesk is a game-changer for parents. It’s Sri Lanka’s first generative AI diaper care platform – available 24/7, medically verified and designed around local needs.
Unlike anything else in the market, it offers parents instant access to trusted answers, breaking language barriers and making quality guidance accessible to all communities.”
The launch of the Baby Cheramy Diaper Helpdesk marks a significant milestone in Baby Cheramy’s journey to position itself more than a brand – a true parenting partner.
Parents can access the ‘Baby Cheramy Diaper Helpdesk’ instantly via WhatsApp by scanning the QR code on the baby cheramy diaper packs or saving the number 077 144 3636
Baby Cheramy Diapers have the assurance of dermatologically tested certification, clinically proven to cause no skin irritations.
As soft as a traditional nappy, yet enhanced with super absorbency, these diapers are designed to keep babies dry, comfortable and happy all day long.
The brand now offers a complete diaper range tailored to suit every stage of a baby’s development.
This includes Newborn Diapers and Baby Pants designed for safety, flexibility and all-day comfort.
Baby Cheramy has been working for over 15 years to create a safer environment for Sri Lankan children.
Its pioneering ‘Safe World for Children’ initiative is a testament to its broader social responsibility.
The launch of the Baby Cheramy Diaper Helpdesk service further affirms its commitment on safety.
About Hemas Consumer
Hemas Consumer Brands, a leader in Sri Lanka’s Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow.
The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka.
Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.
Photo Caption (L to R) – The launch of the ‘Baby Cheramy Diaper Helpdesk’. Saumya Perera - Director Business Development & Innovation, Hemas Consumer Brands, Dr. Thanuja Kotawelagedara - Executive Director, Ayubo Health, Sabrina Esufally - Managing Director, Hemas Consumer Cluster, Ms. Erangika Samarage – Chief Merchandising Officer- Cargills Retail Pvt Ltd, Jagath Wedage- Director - Sales & Business Growth Hemas Consumer Brands, Tulsi Liyanage, General Manager – Marketing - Hemas Consumer Brands.