Based on a nationwide survey conducted by CEO Magazine, this exclusive ranking celebrates the most influential, trusted, and forward-thinking brands in Sri Lanka; those that are not only thriving today but actively shaping the future of the market, economy, and consumer behaviour.
AIA Sri Lanka’s position as the Most Loved Insurance Company reflects its commitment to innovation, resilience, and delivering real impact in the lives of Sri Lankan families.
In today’s dynamic and highly competitive business landscape, brand value is no longer defined solely by financial performance; it is shaped by trust, relevance, and the ability to make a meaningful impact.
AIA Sri Lanka has consistently demonstrated these qualities through its customer-first approach, forward-looking digital transformation, and unwavering brand integrity, earning its place as a leader in the insurance industry and a respected name across sectors.
The strength of AIA Sri Lanka’s brand lies in its commitment to protection.
As a trusted life insurance provider, AIA has built lasting emotional connections with its customers through purpose-led communication and exceptional service.
Its ability to navigate economic challenges, respond swiftly to changing consumer expectations, and focus on long-term value creation has made AIA a standout player in the Sri Lankan life insurance landscape.
Strategic investments in technology and wellness have further reinforced its relevance and positioned it as a visionary brand.
This enduring strength is reflected in its expanding market share and strong brand equity.
AIA Sri Lanka’s commitment to excellence is reflected in the numerous prestigious accolades it has earned over the years.
The company has been recognised as the Best Life Insurer in Sri Lanka for six consecutive years by both Global Banking & Finance Awards and CFI.co, underscoring its leadership in the insurance sector.
Additionally, AIA has been named Sri Lanka’s ‘Most Loved Insurance Brand’ in the Corporate Brands category as recognised by LMD based on an independent nationwide survey conducted by PepperCube Consultants.
Further, the company has been recognised as a Great Place to Work® for 13 consecutive years, and specifically as a Great Place to Work for Women for seven years.
Accolades such as Wellness Champion and Company with Great Managers by CMI further highlight AIA’s holistic approach to employee well-being and leadership excellence.
Being named among Sri Lanka’s Top 25 Most Valuable Brands by CEO Magazine is a reflection of AIA’s enduring dedication to excellence.
With a future-focused mindset and a legacy of trust, AIA Sri Lanka continues to redefine what success looks like in the insurance industry, setting new benchmarks for innovation, sustainability, and customer-centricity.