Fems, one of Sri Lanka’s leading feminine hygiene brands, unveiled a symbolic wall art installation at the Siyane National College of Education, Veyangoda, as part of an ongoing mission to normalize menstrual health conversations and empower young people in the country.
Though Fems recognizes menstruation as a natural part of life, it continues to be shrouded in stigma.
Fems seeks to spark conversation through the wall art initiative, to challenge myths, and support youth to embrace menstrual health with confidence and pride.
Designed as a creative and educational effort, the installation transforms a public space into a platform for dialogue, inspiring openness and awareness among the College’s students & educators.Importantly, Fems deliberately selected a higher educational institute as the venue, since this is the stage of life where young people begin making independent decisions, shaping their perspectives, and influencing broader societal change.
Engaging directly with educators and youth advocates, the initiative further strengthens Fems’ mission to normalize menstrual health conversations and build a culture of confidence and inclusion.
Two days prior to the launch, the wall art was installed with a temporary first‑layer cover featuring striking images highlighting the negative aspects often associated with menstruation, including cultural taboos, outdated myths, and restrictive social habits.
The layer offered a powerful reminder to the public of the challenges and stigmas that continue to surround menstrual health.
On launch day, the temporary cover was ceremonially uncovered, revealing the second layer of art deco as the permanent wall installation.
The vibrant artwork depicted positive messages about menstruation, emphasizing themes such as exercise, self‑care, and openness.
In a symbolic gesture, the temporary layer was removed in 200 individual pieces, each carrying a positive menstrual health message printed on the reverse.
Participants were invited to take these pieces home, transforming the act of removal into a joint effort of breaking stigma and spreading awareness after the event.
The creative gesture is positioned as a symbolic act of empowerment.
The wall art will remain on display for years, offering a lasting reminder that menstrual health is something to be spoken about openly, and not hidden.
Since 2021, Fems, through its H.E.R Foundation, has educated over 300,000 young women across schools, universities, and rural communities, breaking taboos and building awareness around menstrual hygiene.
With the launch of Fio by Fems, Sri Lanka’s first period tracker, the brand expanded its mission digitally, empowering undergraduates and young adults to learn, track, and talk about menstrual health in an informed way.