Whether she is giving tips on how to perfect your makeup for mask-wearing, providing how-to-tips for taking that lust worthy passport photo, comparing designer and drugstore brands with a split face tutorial, or giving how-to-style basics by using clothes you already have in your closet, Arisa is a quickly rising star who is highly respected for her expertise in the beauty and fashion world.
Arisa's rise in the beauty and fashion world is quite different from her contemporaries.
Growing up in Culver City, California she always knew from a young age what she wanted to be: an Olympic figure skating medalist.
She began skating at the age of 4, training and practicing to perfection.
By the age of 15 she moved to Detroit where she was selected for the Jr. National Team as part of a duo ice dancing partnership.
Arisa then moved to Canada, where she was being groomed to compete internationally for Canada and in 2016, at 17 years old, she and her partner placed Silver at sectionals solidifying her stance as a competitor.
But soon after, her world was rocked when her partner suddenly retired, and in 2017 she found her dreams of competing in the 2018 Olympics in Pyeong Chang all but a fleeting dream.
The reality was that it would be near impossible to find a new skilled partner in time. But Arisa had found another passion.
Since a young age she had worn makeup for skating competitions and as she got older, she realized that she had found an appreciation for applying and learning new makeup techniques.
She often trained in skating for 8+ hours a day, but at night she would spend her time watching makeup tutorials online and she decided to create a YouTube page herself.
To her, makeup was something that always gave her confidence and she wanted to share her advice with others.
Before long, her following and views began skyrocketing and she realized that when one door closes another one opens.
She decided to retire from skating and instead focus on her new passion - the beauty and fashion world.
She packed up her bags and moved back home to Los Angeles.
Around this time, brands began to take notice.
In only a couple years, Arisa has quickly become a favorite for beauty and fashion brands alike, and has become a beauty ambassador to Smashbox, e.l.f., partnered with brands like Revolve, Olay, Murad, NARS, Maybelline, MAC, Instagram, Clarisonic, Neutrogena, Kate Somerville, CeraVe, IPSY, L'Oreal, Lorac and created her own collections for Milani and SIGMA to name a few.
We would love to set up an interview with you and Roxette to discuss emerging fashion trends, beauty tutorials and tips, and the importance diverse representation in the beauty and fashion industries.