Held from 24th to 28th June at the DIMO Jaffna branch, this large-scale campaign focused on uplifting after-sales services for Tata commercial vehicle owners while offering holistic support for the transportation sector in the region.
The event saw a large number of Tata Commercial Vehicles participating in free technical inspections and consultations.
The initiative aimed to drive awareness on the importance of preventive maintenance, encourage the use of Tata Genuine Parts, and help customers detect potential mechanical issues early to avoid costly breakdowns.
Customers also received discounts up to 50% on genuine Tata Spare Parts and exclusive offers on DIMO Retail products.
“Commercial vehicle owners are the backbone of regional economies, and their livelihood depends on the reliability of their vehicles.
Through DIMO Mega Fiesta – Jaffna 2025, we empowered our customers with expert insights, technical services, and tailored financial support.
This initiative reflects DIMO’s unwavering commitment to strengthening the regional transport ecosystem and enhancing the productivity of our clientele,” said Mr. Mahesh Karunaratne, Chief Operating Officer (Automotive Engineering Solutions) of DIMO.
The campaign brought together multiple sectors under one roof, including DIMO Retail, DIMO Agri Machinery, Tata Passenger and Commercial Vehicles and representatives from banks, leasing firms, and insurance companies.
Customers benefited from on-site consultations for leasing and insurance, helping them secure financial solutions tailored to their vehicle purchases.
In a unique move that extended the campaign beyond automotive services, DIMO hosted free eye, dental, and general health check-ups for all visitors.
These healthcare camps reinforced the company’s commitment to holistic community care and responsible mobility.
“Our goal was not just to service vehicles but to provide complete value to our customers—professionally and personally,” Mr. Karunaratne added.
“This level of engagement helps us forge stronger connections with our regional customers and go beyond traditional after-sales services.”
DIMO Jaffna Branch offers a one-stop solution for all Tata Commercial Vehicle service and maintenance needs, including lubrication services with washing and greasing, running repairs, engine repairs & unit overhauls, as well as complete accident, tinkering, and painting solutions.
The campaign received overwhelmingly positive feedback, with vehicle owners commending the free inspections, availability of genuine parts, expert guidance, and the added benefit of healthcare services.
DIMO’s expert technicians used the opportunity to educate vehicle owners on best practices for maintaining long-term vehicle durability and performance.
The focus remained on empowering customers through technical guidance and proactive maintenance support.
DIMO Mega Fiesta – Jaffna 2025 stands as a benchmark initiative that underlines the company’s broader purpose of fuelling dreams and aspirations of the communities it serves by delivering exceptional value across all touchpoints.