The Big Bad Wolf Book Sale Donates Over 3800 Books Through Red Readerhood CSR Initiative

Thursday, 07 November 2019 05:10

The Big Bad Wolf Book Sale this year made headway in full swing and attracted hordes of book enthusiasts from every part of the country throughout the 11-day Sale.

The Book Sale, which opened its doors to the public on 18th October at Sri Lanka Exhibition and Convention Centre (SLECC), was reported a success and wrapped up on 28th October 2019 with over 250,000 visitors Whilst having established itself as an influential, one-of-a-kind Book Sale in Sri Lanka as well as in a number of other regions worldwide, the Big Bad Wolf Book Sale ensured that not only would the Sri Lankan public get an opportunity to access brand-new English language books at affordable prices but also be able to give the best to the least.

Staying true to the objective of making reading available for everyone and to fight illiteracy, especially in rural areas, the Big Bad Wolf Book Sale through its Corporate Social Responsibility (CSR) arm, Red Readerhood (RRH) successfully collected over 3800 brand-new books to be donated to the local community in need benefitting children.

This year, the Big Bad Wolf Book Sale collaborated with the Centre of Hope, a charity group that operates a care home and an educational centre at four main districts; Ampara, Batticaloa, Colombo and Mullaitivu.

These centres provide assistance to children who hail from economically challenged upbringings

Adding her insight about the initiative taking off in Sri Lanka this year, Co Founder of Big Bad Wolf Book Sale, Ms. Jacqueline Ng stated, “Giving back to the local community in which we operate is ingrained in our culture and has been throughout the company’s history and we execute this by working together with local organizations.

We believe that books should be available to everyone and reading is a great way to improve English literacy and learn about the world.”

The Red Readerhood is an initiative which encourages visitors at the Sale to purchase a book from the designated Red Readerhood corner to be donated towards this cause.

The Big Bad Wolf Book Sale commenced the initiative at the beginning of the Sale by pledging 500 books for donation.

The Big Bad Wolf Book Sale Colombo 2019 contributed to many happy memories for shoppers.

The venue hall was brimming with families and individuals of all ages, eager not to miss the exciting reads on offer.

The Sale also attracted many students, with some schools even organizing field trips to the Sale encouraging passion for reading among their students.

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About Big Bad Wolf Books

Driven by passion, Andrew Yap and Jaqueline Ng first launched the Big Bad Wolf Book Sale in 2009 as a warehouse sale in Kuala Lumpur, Malaysia, providing an exciting array of excess books from international distributors.

The affordable prices and easy availability of the books proved to be a huge attraction and in no time, the Big Bad Wolf Book Sale turned into a landmark event nationwide.

Offering brand new English books at discount as high as 50% to 90% off recommended retail price, Big Bad Wolf Book Sale features a wide range of books across all genres, including fiction and non-fiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.

Apart from Malaysia and Sri Lanka, the Big Bad Wolf Book Sale has also successfully extended its footprint across cities in Thailand, Indonesia, the Philippines, United Arab Emirates, Pakistan, Myanmar, Taiwan and Korea.

Last modified on Thursday, 07 November 2019 05:18

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