This partnership marks a shared vision to celebrate creativity, culture, and the literary arts, with Clouds by SOZO serving as the official beverage partner for the festival.
The festival, renowned for showcasing the talents of celebrated authors, artists, and thinkers, provides a vibrant platform for intellectual exchange and artistic expression.
Clouds by SOZO, Sri Lanka’s premium Mountain Spring Water known for its purity, innovation, and sustainability, perfectly complements the festival’s ethos.
Speaking on this collaboration, Indhu Selvaratnam, Director of SOZO Beverages and Trustee of The Rukmini Tissanayagam Trust, stated:
“Our mission with the Rukmini Tissanayagam Trust is to nurture and support the rich heritage of art and culture in Sri Lanka.
We are dedicated to providing resources, platforms, and opportunities to foster the creative arts, celebrate artistic excellence and contribute to a vibrant cultural landscape.
This partnership with the HSBC Ceylon Literary and Arts Festival aligns with our shared commitment to promoting creativity and fostering meaningful connections.
Clouds brings an added dimension to this experience, ensuring participants enjoy premium hydration as they engage with the festival’s dynamic offerings.”
Dushyantha De Silva, Founder and Managing Director of SOZO Beverages, added,
“Clouds embodies purity and quality that sets a new standard in Sri Lanka’s water space.
Our water tells a remarkable story, sourced from a mountain spring over 200 years old.
The stunning landscape of the Knuckles Mountain Range, depicted on our sustainable packaging, was meticulously hand-painted by an artist, reflecting our deep passion for creativity and the arts.
Elaborating further Dushyantha said,
“Our values align seamlessly with the HSBC Ceylon Literary and Arts Festival, and together with the Rukmini Tissanayagam Trust, we are delighted to support this platform that celebrates culture and creativity.
By providing our premium water, we aim to enhance the experience of every attendee while sharing our story and reaffirming our commitment to community and the arts.
As a special treat for attendees, Sri Lanka’s first Sparkling Mountain Spring Water—conveniently packaged in recyclable aluminum cans—will be available on-site, offering a refreshing and sustainable experience.”
Ajai Vir Singh, Co-Founder & Director, HSBC Ceylon Literary & Arts Festival, stated:
“The HSBC Ceylon Literary & Arts Festival brings together creative voices under one roof, celebrating and nurturing all forms of creativity.
This platform has a mandate to build and enhance the soft power of Sri Lanka while profiling the country positively among international audiences.
We are proud to partner with organizations like Clouds by SOZO and The Rukmini Tissanayagam Trust, who share our vision in fostering and developing the creative industry.”
Clouds, launched by SOZO, has quickly become a benchmark in Sri Lanka’s beverage market.
Sourced from the pristine Knuckles Mountain Range, Clouds offers unmatched purity and freshness.
With its pioneering eco-friendly aluminum can packaging—a first in Sri Lanka—Clouds is available in still, sparkling, and mint-flavored sparkling varieties, reflecting the brand’s commitment to sustainability and innovation.
As the festival unfolds, Clouds by SOZO and the Rukmini Tissanayagam Trust stand together in their mission to elevate cultural appreciation while ensuring festival attendees experience the finest hydration.
This collaboration highlights the shared values of creativity, sustainability, and community engagement.