Elephant House Lemonade Powers Blues Basketball League 2025 as Official Title Sponsor

Wednesday, 01 October 2025 03:59

Elephant House Lemonade Powers Blues Basketball League 2025 as Official Title Sponsor

Elephant House, Sri Lanka’s most beloved beverage brand, has officially partnered as the Title Sponsor of the Blues Basketball League 2025, strengthening its commitment to youth development and inclusive sporting opportunities.

Elephant House is a cherished brand that has stood as a symbol of trust, quality, and togetherness for generations, refreshing moments that bring families, friends, and communities closer.


Among its proud portfolio, Elephant House Lemonade shines as a timeless favourite. Crisp, zesty, and sparkling with life, Lemonade is more than just a drink, it is the “Jaya Pipasaye Hadagasma,” the heartbeat of winning thirst.


From festive celebrations to everyday gatherings, and now on the basketball court, Lemonade has been part of heart-pounding moments that unite people.


Whether it’s the intensity of play, the roar of the crowd, or the joy of victory, Lemonade is there to refresh, energise, and connect athletes and fans alike.


The Blues Basketball League 2025 will feature five age categories and divisions within the academy : Rise (ages 3–9), Shine (ages 10–14), Youth (15+), All Girls, and Adults.


What makes the Rise category especially meaningful this year is that children with special needs will be supported throughout game day, ensuring they too can participate, compete, and be celebrated as part of the Blues family.


The league is set to run from 25th September to 4th October, 2025 providing a stage for over 450 aspiring players to showcase their skills, resilience, and love for the game.


“Elephant House Lemonade is delighted to partner with Blues as the Official Title Sponsor of the Blues Basketball League 2025.


This partnership reflects our commitment to empowering young athletes and supporting inclusive sporting platforms that nurture talent, teamwork, and community spirit,” said Jude Martino, Head of Beverages, John Keells Consumer Food Sector.

“At Blues Basketball, our core belief is that basketball should be for everyone.


Whether you are a child just starting out, a teenager looking to grow your skills, an adult wanting to stay active, or a child with special needs, we have a place for you.” H. Wijesuriya, Director, Blues Basketball Club.


Through this collaboration, Elephant House Lemonade deepens its connection with Sri Lankan sport, refreshing the winning thirst in every heart-pounding moment, on and off the court.


Blues Basketball League 2025 promises thrilling games, emotional victories, and lasting memories, now powered by the unbeatable energy of Elephant House Lemonade.

Last modified on Wednesday, 01 October 2025 04:14