Lanka Soy Game Show offers highest ever bonanza

Thursday, 04 September 2014 04:06

The nation’s pioneer of textured soy products’ Lanakasoy, sponsors of the “Lankasoy Game Show” programme recently offered the largest prize money in the competition to-date. Lekani Renuka, a resident in Udabedde in the Badulla district was the luck winner of this windfall.

She recently visited the Head Office of Convenience Foods (Lanka) PLC, the manufacturer of Lankasoy, located in Ratmalana to collect her prize from Thilanka De Soyza, Managing Director of the Organization.

The Lankasoy Game Show is an extremely popular TV Programme, which has been conducted consecutively for eleven years and has telecasted more than 530 episodes to-date. The Programme is presented by popular and well-known artist Nalin Perera of the Marians Musical Band together with Chef Aruna Fernando.

Consumers are invited to send in three Lankasoy empty packs together with an artistic creation and are then given the opportunity of participating in the Programme. The most creative entries are chosen to take part in the ‘Lankasoy Game Show’.

Consumers who participate in the programme have the opportunity of winning cash. Among the telecasted programmes, Lekani Renuka, a contestant in episode no: 528 emerged the triumphant winner. Through the Lankasoy Game Show she received a cash prize of Rs 146,500.

Commenting on her recent bonanza, Lekani Renuka said “The Lankasoy Game Show is one of my favourite TV programmes. Being able to participate in an episode was exciting and memorable. Winning the grand prize was an extra ordinary experience. My dream of launching an apparel business can now be made a reality.”

Theja Iddamalgoda, the creative producer of the Game Show since its inception, said “The Lankasoy Game show is not only presented as a recreational television programme. Its objective is also to educate participants and viewers, helping them enhance their culinary knowledge. The artistic creations, namely handicrafts and the numerous queries regarding the recipes we receive from our loyal viewers are testament of their enthusiasm and eagerness in the Programme.”

Lankasoy is manufactured and marketed by Convenience Foods (Lanka) PLC, a subsidiary of Ceylon Biscuits Limited (CBL). The Company pioneered the manufacture of soy food products and through innovation has developed a wide range of soy based products. Convenience Foods offers an exciting array of Fish, Chicken and Vegetable flavoured soy nuggets, originated to provide consumers convenient rich in protein food product, high on quality.

Keen to cater to the busy lifestyles of their loyal consumer base, through research and advanced technologies, revolutionizing soy products in the country, Convenience Foods recently launched a new novel product range titled Lankasoy ‘Pack to Pan’.

“At CBL, whilst offering quality products we aim in presenting entertainment and educational programmes for our consumers through the media. We also aim in making our customers happy and do so by providing high quality products, organizing educational and recreational programmes” said Nandana Wickramage, Group Director and Head of Marketing and Sales.

“While the Lankasoy Game Show is one such initiative, we are hopeful of organizing more meaningful and informative programmes for our consumers in the future,” he added.

Cementing its uniqueness and innovation as a market leader, Lankasoy was awarded the SLIM Brand of the Year award and also recipient of several Gold Awards. Moreover, Lankasoy was the first soya product in the local market to receive the Sri Lanka Standard (SLS) Certification

The coveted brand of the year award was presented to CBL’s Lankasoy Brand. The brand altogether bagged 4 Golds at the SLIM Brand Excellence 2013. It won Gold for Product brand of the year, Local brand of the year and Innovative brand of the year. Lankasoy is a brand well known for revolutionising the Soy market in Sri Lanka having pioneered the introduction of Textured Soya Protein products to local consumers.

Photo Caption:

Top : Lankasoy Game Show lucky winner, Ms. Lekani Renuka, receiving her prize money from Thilanka De Soyza, Managing Director, Convenience Foods (Lanka) PLC., sponsors of the Programme. Also pictured are Vasantha Chandrapala , General Manager - Plenty Foods (Pvt) Ltd and Theja Pieris General Manager - Marketing , Ceylon Biscuits Limited Foods.

Bottom : Convenience Foods (Lanka) PLC sponsored recreational programme ‘Lankasoy Game Show’ in Progress. The Programme’s presenter, well-known popular artist Nalin Perera of the Marians Musical Band and Chef Aruna Fernando are also pictured.


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Last modified on Thursday, 04 September 2014 04:19