This ambassadorship builds on the 10-year association with Harry through AIA’s partnership with Tottenham Hotspur.
Both AIA and Harry share a desire to address mental health and resilience.
Through the partnership, AIA will collaborate with the Harry Kane Foundation (HKF) to champion the importance of health and mental wellbeing.
This campaign will commence with Harry’s self-produced animation entitled Harry Kane : Resilience to promote the importance of positive thinking, self-belief and having the support of others.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said,
“We are excited to welcome Harry Kane as an AIA Ambassador and deepen our partnership with Tottenham Hotspur.
AIA is committed to accelerating a movement across Asia to engage one billion people to live Healthier, Longer, Better Lives by 2030.
Harry’s enormous following and influence will help inspire and educate communities across the region.”
Harry Kane said,
“I am delighted to be appointed as an AIA Ambassador.
I believe in the value of maintaining a healthy lifestyle and feel it is important to use my position to encourage people to look after their mental health.
I am looking forward to working closely with AIA and supporting the Company’s efforts to improve the health of communities across Asia.”
AIA has been Tottenham Hotspur Football Club’s Global Principal Partner since 2013.
The partnership has been a powerful vehicle to deepen engagement with AIA communities across the region, and its popular football clinics have benefitted 80,000 children.