The grand prize, which was a brand-new TOYOTA WiGO, was awarded to Mr. U. B. Saman Udaya Kumara from Polonnaruwa.
The final draw for the promotion was held on the 28th of October 2025, and the grand prize was handed over on the 7th of November 2025, at the TOYOTA Lanka Showroom in Wattala.
The event marked the successful completion of a campaign that rewarded loyal consumers with over 1,100 prizes during the 3-month promotional period.
The “Diva Pawule Wasanawa” Mega Consumer Promotion was designed as a tribute to Diva’s loyal consumer base for their long-standing trust and support towards the brand.
Over one thousand participants were rewarded with valuable prizes including washing machines, televisions, laptops, smart phones, family day out packages, electric irons and mobile reloads during the promotion with the aim of supporting and uplifting the family, which ultimately culminated with the Grand Prize of a TOYOTA WiGO – a vehicle for the entire family.
Shiyan Jayaweera, Director, Marketing, Hemas Consumer Brands, expressed his appreciation for the enduring relationship between Diva and its consumers.
He stated “Diva has always stood by its promise of delivering superior quality through innovation and value creation.
Over the past 20 years, our success has been built on the trust and loyalty of our consumers, and this is a relationship that continues to inspire us.
The Diva Pawule Wasanawa Consumer Promotion was a tribute to our consumers who have supported us throughout this journey.
I extend my congratulations to the 1,000+ winners, including Mr. Saman Udayakumara from Polonnaruwa, who won the Grand Prize of a TOYOTA WiGO.
Thank you to all participants, and we invite our consumers to look forward to more exciting innovations from Diva.”
Manohara Atukorala, Managing Director and Chief Executive Officer, TOYOTA Lanka (Pvt) Ltd., commended the partnership, stating,
“It has been a privilege to collaborate with Diva on this island-wide promotion, which brought together two brands that consistently deliver value and trust.
I extend my heartfelt congratulations to our grand prize winner, Mr. Udaya Kumara, and wish him many joyful and safe journeys in his new TOYOTA WiGO.”
Grand Prize Winner Mr. U. B. Saman Udaya Kumara, who drove home in his brand-new TOYOTA WiGO, expressed his gratitude and excitement, “I’m very happy to receive this wonderful prize.
I never thought I’d actually win. It was my wife who encouraged me to enter the competition, and though I submitted the entry in my name, it was truly her idea.
This experience has been unbelievable, and I’m thankful to Diva for this incredible reward.”
Through initiatives such as the “Diva Pawule Wasanawa” Mega Consumer Promotion, Diva continues to reaffirm its position as a category innovator and trusted household name.
The brand continues to consistently deliver on its promise of offering the best to its consumers.
Diva continues to lead with its proud 20+year legacy of quality and care and has once again proved that it is not just another laundry brand, but a brand that truly understands its customers.
Photo Caption: DIVA hands over the grand prize TOYOTA WiGO to the winner of “DIVA Pawule Wasanawa” Mega Consumer Promotion.
About Hemas Consumer Brands
Hemas Consumer Brands, a leader in Sri Lanka's Home and Personal Care sector for 60 years, focuses on empowering families to aspire for a better tomorrow.
The business takes pride in utilising local insights to innovate and develop consumer centric propositions that have helped establish their purpose led brands as trusted household names in Sri Lanka.
Driven by its deep understanding of the Sri Lankan consumer and an unwavering commitment to delivering superior quality and value through its products, Hemas Consumer Brands continues to enrich the lives of communities across the country.