The evaluation process for the Sri Lanka awards was based on criteria that encompassed brand strategy, employee value proposition, recruitment and retention, diversity and inclusion, employer reputation, innovation, creativity and outcomes.
The World HRD Congress is a global platform for human resource professionals founded by Dr. R. L. Bhatia, with a dynamic presence across Asia, Africa and the GCC.
It is governed and run by professionals and HR leaders across multiple countries with the objective of bringing them together on a single platform.
These latest accolades affirm CEAT Kelani’s commitment to aligning its business and HR strategies to nurture a truly happy workforce and sustain a culture built on shared values.
With a strength of more than 1,000 employees – including over 150 who have dedicated two decades of service – the Company has consistently set benchmarks in employee engagement, retention and overall workplace wellbeing.
Transparent performance management systems, talent development initiatives, succession planning, career management programmes, and a healthy partnership with its Trade Union are integral to CEAT’s employee value proposition, the Company said.
“We also prioritise work-life balance and employee welfare through activities that extend to families, and implement HR policies that emphasise internal recruitment, job enrichment, job rotation, and career planning and provide special loan schemes for professional qualifications,” CEAT Kelani Chief Executive Officer & Managing Director, Mr Ravi Dadlani, said.
“Additionally, our robust recognition and rewards policy celebrates employees who deliver exceptional value through innovation.”
These elements have helped CEAT Kelani distinguish itself as an employer of choice in Sri Lanka and have earned the Company a reputation for building a resilient and motivated workforce dedicated to driving innovation and growth.
Ranked Sri Lanka’s most valuable tyre brand by Brand Finance and as the ‘Most Loved Tyre Brand’ in Sri Lanka in 2025 by LMD, CEAT is Sri Lanka’s highest-selling tyre brand, with over 1.2 million tyres sold annually.
CEAT Kelani’s rise to market leadership is underpinned by sustained investments in technology, innovation and capacity.
The Company’s manufacturing operations encompass pneumatic tyres for passenger cars, vans, SUVs, commercial vehicles (bias-ply and radial), motorcycles, three-wheelers and agricultural vehicles.
Besides accounting for half of Sri Lanka’s tyre requirements CEAT Kelani exports around 20 per cent of its output to 16 countries.
Over the past decade, the joint venture has invested more than Rs. 8.5 billion in Sri Lanka and committed another Rs 4.5 billion over the next 18 months, strengthening its position as a vital contributor to the local economy and a trusted partner to the nation’s transport sector.
Photo caption : The CEAT Kelani HR team and Vice President – Human Resources Mr. Thushara Hettithantrige at the World HRD Congress awards.