DENZA is set to bring refined elegance and luxury to Sri Lankan drivers through its premium New Energy Vehicle (NEV) offerings.
Pre-bookings for DENZA are now live, ahead of the brand's upcoming official launch.
Ideal for customers seeking quiet luxury and intelligent, high performance NEVs, the announcement marks another significant milestone in Sri Lanka's automotive industry, and for JKCG Auto's continuing mission to accelerate Sri Lanka's sustainable mobility transition.
DENZA's Sri Lankan portfolio features three distinct luxury models designed for different customer preferences.
The DENZA D9 offers premium family transportation as a luxury electric MPV, while the DENZA B8 and B5, an adventurous plug-in hybrid, cater to customers seeking high-performance mobility with advanced safety and technological features.
Each model in the DENZA lineup represents the brand's unwavering commitment to delivering exceptional build quality, innovative technology, and the refined luxury experience that defines premium electric and plug-in hybrid vehicles.
“Ever since BYD entered Sri Lanka, it has quickly become the island’s most popular NEV brand, reflecting the unmatched value we deliver in performance and the overall driving experience.
With DENZA, we are elevating that promise into the luxury segment.
Sri Lanka joins a select group of international markets including Singapore, the UK, and Hong Kong in offering DENZA, and we're incredibly proud of this achievement”
“DENZA delivers one of the most sophisticated premium NEV experiences available today anywhere in the world: refined dynamics, intelligent electric performance and a cabin designed for exceptional passenger comfort.
It is, in every sense, the complete package, and we are excited to introduce this remarkable brand to our discerning Sri Lankan customer base,” JKCG Auto CEO, Charith Panditharatne said.
Sri Lankan customers can experience DENZA's advanced technology firsthand during pre-bookings starting October 1st at Cinnamon Lakeside, with the official launch scheduled soon.
With this launch, DENZA reaffirms its commitment to advancing sustainable luxury new energy mobility and supporting Sri Lanka's transition to cleaner transportation solutions.
The partnership between DENZA and John Keells CG Auto was formalized through a Memorandum of Understanding (MoU) in June.
This strategic alliance combines DENZA's cutting-edge new energy vehicle technology with John Keells CG Auto's established market presence.
JKCG Auto is committed to delivering an exceptional customer experience throughout the entire ownership journey, establishing a comprehensive 3S solution featuring sophisticated showrooms, state-of-the-art service centers, and readily available spare parts for Sri Lankan customers.
About DENZA
DENZA is the premium design-and technology-led mobility brand from BYD Group.
It successfully mixes European-influenced sophisticated design with state-of-the-art platforms and technologies, delivering many unique features to the premium car market.
The brand was founded in 2010 as a partnership between BYD and Daimler, and launched its first vehicle in 2014.
It is being introduced to the European market during 2025, with an initial line-up of three models, led by the sophisticated, high-tech Z9GT.
About JKCG Auto
John Keells CG Auto (Private) Limited (JKCG Auto) is a subsidiary of John Keells Holdings PLC and CG Auto Pte. Ltd., having entered the automotive industry in 2023.
JKCG Auto is the authorized distributor of BYD passenger vehicles, and services in Sri Lanka.
The company is committed to building customer confidence in New Energy Vehicles (NEVs) and setting new standards while supporting the development of an ecosystem for NEVs in Sri Lanka.
For more information, please visit www.johnkeellscgauto.com.
About CG Corp Global
CG Corp Global is a multinational conglomerate with a legacy spanning over 140 years, recognized for its diverse portfolio across sectors including hospitality, banking, food & beverage, real estate, and energy.
As Nepal’s first billion-dollar multinational, CG Corp Global operates in over 35 countries with more than 160 companies under its umbrella.
The group is committed to driving innovation, sustainability, and economic growth across emerging markets.
For more information, please visit www.cgcorpglobal.com