Designed, engineered and built for Sri Lankan conditions at the CEAT Kelani manufacturing complex in Kelaniya, the CEAT Secura Drive SUV 215/55 R17 tyre takes Sri Lanka’s highest-selling tyre brand up the value chain and responds to the national effort to conserve foreign exchange by providing a locally-manufactured product that matches leading international brands.
Designed for better grip, precise steering control, wet handling and enhanced drive comfort, the new tyre is the first 17-inch tyre to be manufactured in Sri Lanka by CEAT, and is benchmarked against the 17-inch tyres sourced from CEAT India and introduced to the market in 2017, the Company said.
“Two decades of knowledge of local conditions and driver expectations and the vast technological expertise of CEAT India are represented in this new radial tyre which will be the first of many locally-manufactured variants and sizes for SUVs and larger European and Japanese cars,” CEAT Kelani Managing Director Mr Ravi Dadlani said.
“The investments we continue to make in quality upgrades and range expansion demonstrate our deep commitment to the needs of the market and our industry.”
The new tyre has connected shoulder blocks, high block stiffness patterns and draws from low-strain cavity technology and high-pressure resin technology-based new cap compounding that provide cornering stability and grip.
Its straight centre rib with z-stroke sipes, fine-edged sipes with variable depth and high-pressure tread base compound combine to deliver fluid manoeuvrability.
CEAT Secura Drive SUV is resistant to aquaplaning, thanks to its fluidic sipe design, super-blended high performance-silane technology, 3D groove-wall technology and straight circumferential groove channels with long and narrow shoulder grooves, the Company said.
The tyre’s variable block stiffness in the shoulder and intermediate ribs, broad tread contact, easy flex cavity design and Dura-Core Cap-strip technology construction for better impact absorption ensure a comfortable drive.
The tyre’s CACTUS algorithm used for tread pitch design and long and narrow grooves result in reduced in-cabin noise.
Additionally, the sidewall and tread pattern complement the looks of the vehicles the tyres are fitted to.
The manufacturer of half of the country’s pneumatic tyre requirements, CEAT Kelani Holdings is considered one of the most successful India – Sri Lanka joint ventures.
The joint venture’s cumulative investment in Sri Lanka to date exceeds Rs 8 billion, and another Rs 3.2 billion has been committed in 2022 for expansion of volumes, technology upgrades and new product development.
The company’s manufacturing operations in Sri Lanka encompass tyres in the radial (passenger cars, vans and SUVs), commercial (nylon and radial), motorcycle, three-wheeler and agricultural vehicle segments.
The CEAT brand accounts for market shares in Sri Lanka of 48 per cent in the Radial segment, 80 per cent in the Truck category, 84 per cent Light Truck tyre category, 51 per cent in the Three-Wheeler tyre segment, 36 per cent in the Motorcycle tyre segment and 72 per cent in the Agricultural vehicle tyre category.
CEAT Kelani exports about 20 per cent of its production to 16 countries in South Asia, the Middle East, Africa and the Far East.