The report stated that smartphones contributed approximately 22% to the overall mobile phone market as the demand observed a continuous surge during the year.
According to the premier global provider of market intelligence, advisory services, and events for IT, telecommunications, and consumer technology markets, Huawei enjoys a market share close to 18% of the overall smartphone market.
It further states that the brand continues to enjoy a good reach in both top cities and upcountry markets, as Huawei products are distributed exclusively through one of the most trusted names in the country, SINGER.
Mr. Henry Liu - Country Head Consumer Business Group (BG), Huawei said, "As a growing leader in the smartphone category we are delighted about the IDC ranking.
This achievement is speaks volumes about our last year's brand positioning 'Make It Possible', through continuous focus on our premium strategy to build brand reputation with quality, experience and service in Sri Lanka.
We will continue to inspire, make the impossible possible for our consumers in the future with more innovations within this fiscal year and many more years to come".
Mr. Stanley Mascarenhas - Head of Marketing, Huawei said, "Huawei has the right product for different types of consumers, including advance technology, innovation, strong functionality and outstanding features for the best price.
In Sri Lanka top selling models include Honor 3C, Huawei Ascend P7 and Huawei Mate7.
Huawei is becoming a popular smartphone brand among Sri Lankan consumers through the establishment of an emotional connection between the brand and its users and our strong support and distribution through SINGER makes the brand complete".
According to a recent IPSOS Global Research report covering 32 countries, Huawei’s brand awareness rose from 52% in 2013 to 65% in 2014, representing a year-on year increase of 25%.
Unaided awareness increased by 106% (from 16% to 33%). The top 5 markets for brand awareness include: Burma (100%), China (90%), Guatemala (88%), Costa Rica (88%), and South Africa (84%).
About Huawei Consumer BG
With 16 R&D centers in countries that include Germany, Sweden, the US, France, Italy, Russia, India, and China, Huawei’s products and services extend to over 170 countries, serving one third of the world’s population.
In 2014, Huawei’s smartphone global shipment ranked third in the world. As one of Huawei’s three business groups, Huawei Consumer BG offers mobile phones, mobile broadband (MBB) devices and home devices.
With more than 20 years of rich expertise in the information and communications technology (ICT) sector, an extensive global network, vast global business operations and network of partners, Huawei Consumer BG is dedicated to bringing the latest technology to consumers, offering a world of possibilities, creating extraordinary experiences and realizing dreams for people everywhere.
For more information, please visit: consumer.huawei.com
Photo Caption:
1.) Henry Liu - Country Head Consumer Business Group (BG) Huawei
2.) Stanley Mascarenhas - Head of Marketing Huawei
