The Bank with a Heart was recognized as the Category Accelerator for being the card base that owned a single category (utility bill payments) and enabled 200% volume growth on credit cards on a year-on-year basis.
Seylan Cards partnered with e-commerce giant Daraz for the Seylan Friday Offer, where customers received a 10% off on water and electricity bill payments when paying their utility bills on Daraz.
Seylan Cards successfully owned this category with a remarkable growth in volume and thus added value to the customer bases of both Daraz and the Bank.
The partnership also encourages customers towards online payments, making life convenient for them and paving the way for digital transformation in day-to-day financial transactions.
Speaking about the achievement Gamika De Siva, Assistant General Manager – Marketing and Sales at Seylan Bank said,
“We are pleased to be recognized by Daraz as an accelerator and enabler for having grown this category to its best potential.
Our partnership with Daraz has been since its inception and this will further strengthen the association our orgnizations have.
Meaningful partnerships are one of the key factors that Seylan Bank thrives on as we add value to both our customers and partners.”
In keeping with the purpose of being ‘the essential card for essential needs’, Seylan Cards offers the best discounts in utility bill payments on Daraz, in addition to several other offers that take place throughout the year.
Seylan Bank, the Bank with a Heart, operates with a vision to offer the ultimate banking experience to its valued customers through cutting-edge technology, innovative products, and best-in-class services.
The Bank has a growing clientele of SMEs, Retail and Corporate Customers, and has over 540 access points across the country.
Seylan Bank has been endorsed as a financially stable organization with performance excellence across the board by Fitch Ratings, with the bank’s national long-term rating revised to ‘A’(lka).
These are a testament to Seylan Bank’s financial stability and its unwavering dedication to ensuring the consistent delivery of Service Excellence across all aspects.