This collaboration marks First Capital's first venture into the rugby realm through its association with CR&FC, with aims of fostering the growth of rugby in Sri Lanka, which boasts a large following.
CR&FC, with its illustrious 100-year legacy in Sri Lankan Rugby, stands as a testament to the country's rich Rugby heritage, having produced exceptional players who have represented the nation.
In line with this legacy, the club has a visionary plan to establish a Rugby academy in the future.
First Capital is proud to partner with this exceptionally strong team and will support CR&FC through yet another successful Rugby season.
By partnering with CR&FC, one of the greatest Rugby clubs in Sri Lanka, First Capital looks forward to uplifting one of the nation’s most passionately followed sports.
As both dynamic organisations place a strong emphasis on 'Performance First' this partnership is destined to reach new heights with countless benefits for all.
Randinith Madanayake, Head of Marketing at First Capital, emphasised the significance of this partnership, stating,
“At First Capital, our guiding principle is 'Performance First.'
Partnering with CR&FC, a club synonymous with on-field excellence, allows us to extend this ethos to the wider community and showcase our commitment to sports in Sri Lanka during what has been a particularly difficult season.
We believe Rugby has a promising future in Sri Lanka and are committed to fostering excellence in the sphere of Sri Lankan sports.
First Capital is also committed to supporting the financial awareness of athletes.
This sponsorship not only represents a pivotal step towards fostering the holistic development of Rugby in Sri Lanka, but also represents a step towards improving the lives of all Sri Lankans through financial solutions.
We firmly believe that financial empowerment is essential for this progress, and we are fully prepared to provide that support.”
With a strong emphasis on upholding stability, fostering a competitive advantage, and providing an exceptional customer experience, First Capital focuses on staying true to its ‘Performance First’ spirit.
First Capital stands strong with robust fundamentals, dedicated teams, and the support of the Janashakthi Group, allowing it to weather challenging market cycles.
The organization is actively expanding its reach and significance by embracing an evolving digital platform, bolstering its digital capabilities, and integrating its operations.
These efforts are aimed at transforming client experiences, fostering operational efficiency, and driving overall growth & sustainability.