This impactful collaboration will promote financial inclusion by addressing the specific needs of female customers in the banking sector through in-depth market research, a robust Customer Value Proposition, and strategic linkages with Sri Lankan women and women-owned Small and Medium Enterprises (SMEs).
By increasing the availability and affordability of financial products for WSMEs, USAID increases women’s economic empowerment and fosters economic growth.
In the picture representing USAID CATALYZE PSD, Juan Forero, Activity Team Lead, Delrene Seneviratne, Deputy Team Lead and Inuri Illeperuma, Senior Sector Manager, SME Competitiveness together with Asanka Ranhotty, Senior Vice President, SME and Transaction Banking, Thishani Dissanayake, Vice President Marketing and Janaka Edirisinghe, Chief Manager - Development Financing & Business Revival/Rehabilitation of Union Bank.