Additionally, this campaign was also awarded the Black Dragon under the Best Small Budget Campaign category.
The NDB Avurudu Island Campaign, a collaborative effort with InGame Esports Sri Lanka, brought the Sinhala and Tamil New Year to life through an engaging, interactive digital experience.
Players were invited to explore a vibrant virtual Avurudu Island, where they participated in culturally significant games and activities.
The campaign’s storyline revolved around players uniting to locate NDB fragments that unlocked powers to overcome the “Economic Demon” threatening the island, creating a unique blend of entertainment and empowerment.
A key element of the campaign was its seamless integration of NDB NEOS, the Bank’s state-of-the-art digital banking platform.
Through in-game demonstrations, players experienced the ease and accessibility of NEOS for making QR payments, purchasing virtual goods, and participating in the traditional Avurudu practice of “ganu denu” (gift exchange).
This innovative approach effectively showcased the app’s capabilities while fostering a deeper connection with younger audiences.
The Dragons of Sri Lanka Awards, part of Asia’s elite Marketing Communications recognition programme, debuted in Sri Lanka this year, celebrating exceptional creativity, strategic execution, and impactful results.
NDB’s recognition is a testament to the Bank’s ability to deliver groundbreaking digital campaigns that resonate with its audience while driving meaningful engagement.
This recognition further solidifies NDB’s reputation as a forward-thinking institution that blends technology and culture to create impactful customer experiences.
By combining gamification with storytelling, NDB successfully positioned itself as a leader in digital banking, demonstrating its ability to adapt and thrive in an increasingly digital world.
As NDB continues to innovate and push boundaries, the Bank remains steadfast in its mission to empower its customers and shape the future of banking in Sri Lanka.
NDB Bank is the fourth-largest listed commercial bank in Sri Lanka.
NDB was named Sri Lanka's Best Bank for Corporates at Euromoney Awards for Excellence 2024 and was awarded Domestic Retail Bank of the Year - Sri Lanka and Sri Lanka Domestic Project Finance Bank of the Year by Asian Banking and Finance Magazine (Singapore) Awards 2024.
NDB is the parent company of the NDB Group, comprising capital market subsidiary companies, together forming a unique banking and capital market services group.
The Bank is committed to empowering the nation and its people through meaningful financial and advisory services powered by digital banking solutions.