This nationwide campaign mobilized the Nations team, united by a shared purpose to protect and restore Sri Lanka’s natural ecosystems.
From coastal regions to inland waterways, the initiative underscored how better outcomes are possible when people come together with shared intent and responsibility.
“Sustainability isn’t a checkbox for us. It’s built into our brand DNA,” said Sanjaya Senarath, Chief Marketing Officer at Nations Trust Bank.
At Nations Trust Bank, we believe real value comes from creating a positive impact that lasts; whether it’s enabling sustainable financing, nurturing a sustainable culture, or being a responsible organization.
The recent clean-up effort reflects that commitment in action, driven by the enthusiastic participation of our staff, who rallied in large numbers to contribute to a cause that goes beyond banking.
This initiative builds on a series of sustainability efforts that the Bank champions under its environmental and social responsibility framework.
These include its long-standing partnership with the Wildlife and Nature Protection Society (WNPS), ongoing support to the Hiyare Animal Hospital for the rehabilitation of injured wildlife, and the urban forestry program that enhances environmental balance in city landscapes.
As Nations Trust Bank continues its journey of embedding sustainability across its operations, these initiatives serve as a reflection of its larger purpose to deliver better for all stakeholders, one action at a time.
Nations Trust Bank PLC serves a diverse range of customers across Consumer, Commercial and Corporate segments through multi-channel customer touch points spanning both physical and digital.
The Bank is focused on digital empowerment through cutting-edge digital banking technologies, and pioneered FriMi, Sri Lanka’s leading digital banking experience.
Nations Trust Bank PLC is an issuer and sole acquirer of American Express Cards in Sri Lanka with market leadership in the premium segments.