CDB excelled in the fiercely contested “Service Brand of the Year” category, which recognizes the most effective service brands from amongst numerous competitors in the fields of banking, insurance and telecommunication and among other service sectors.
“There is no higher endorsement of our commitment towards quality service than winning an award in the Service Brand of the Year” category commented DGM Marketing- Karthik Elangovan.
“It is an honour to receive this award in recognition of our status as a truly local service brand. The fact that CDB was recognized in this way showcases our commitment to continuously update our processes to offer the best to our customers. We have put in hours of hard work at every level of the organization in building our brand, and this award is a validation of the passion of the entire CDB team to drive the brand forward,” he added.
The Bronze Award in the competitive service sector distinguishes CDB as a local brand not just as a leading Non-Banking Financial Institution in the financial services sector, but across other sectors as well.
“This award is testament to the extent to which our brand speaks to our customers, competing against brands across the entire range of service sectors. Our brand's strategic focus and commitment towards market innovation and processes of value creation allowed us to prevail over our competitors. We also work hard to continuously innovate and offer a higher value to our customers,” said DGM Marketing, Karthik Elangovan.
The SLIM Brand Excellence Awards has recognized the brightest local brands for 13 years and these awards have become the industry benchmark for assessing the best products and services. Further, the awards have also helped uplift business performance and improved the quality of brand management while making a valuable contribution towards building stronger brands.
CDB is established as a formidable leading player among the top Non-Banking Financial Institutions (NBFIs) in the country, extending its network to 59 outlets Island wide.
