Lanka Premier League promoters IPG Group announce multimillion-Dollar strategic funding from Nasdaq-listed partner

The Season 6 of the Lanka Premier League (LPL) is about to roll on 10th July, and right before that the league has got a major financial booster.

LPL promoters, the Innovative Production Group FZ, LLC (“IPG”) has received multi-million-dollar funding support from a United States based listed entity.

IPG has completed its strategic all-stock merger with Flash Sports & Media, Inc. (“Flash”) bringing its portfolio of T20 league commercial rights — including the LPL to the NASDAQ-listed platform UGRO (NASDAQ: UGRO).

The move marks a significant moment for IPG and the leagues it manages, positioning them within a publicly governed structure built for scale.

Backed by this new institutional structure, IPG will invest USD 20 Million to carve out bigger and better version of LPL over next two years.

For the LPL, the transition signals the start of a more structured and growth-driven phase.

While the LPL remains, intellectual property owned by Sri Lanka Cricket, IPG continues to hold exclusive commercial and media rights — now backed by institutional capital, enhanced governance standards, and long-term expansion planning.

Anil Mohan, Founder & Chairman of IPG Global, said:

“LPL will be the biggest beneficiary of this new development.

The integration into a publicly governed structure strengthens our ability to scale the league responsibly.

With enhanced transparency, capital access, and governance standards, we are positioned to grow franchise value while maintaining long-term commercial discipline.”

Other than LPL, the IPG Group has long term exclusive agreements to develop Malaysia and Zimbabwe T20 leagues.

IPG and the investors has also outlined expansion plans into these new leagues, extending its footprint across these high-growth cricket markets.

The aim is to evolve standalone tournaments into an integrated, multi-market cricket enterprise spanning South Asia and other emerging territories.

Bradley Nattrass, Chief Executive Officer, Flash Sports & Media shares:

“We believe this combination accelerates our ability to execute across multiple cricket economies simultaneously.

With centralized commercial control and aligned franchise incentives, we intend to drive deeper sponsor integration, stronger broadcast partnerships, and greater fan engagement across markets.

Our focus now is on operational execution, scaling the platform with speed and precision, and long-term shareholder value creation.”

Eric Sherb, Chief Financial Officer, Flash Sports & Media, added:

“The public-market structure enables phased capital deployment into league infrastructure while maintaining strict ROI discipline.

Our focus will be on strengthening long-term commercial development and building recurring revenue streams across the portfolio.”

The aim is to create combined platform for commercial monetization.

The IPG has announced that the focus will be on long-term asset appreciation, centralizing sponsorship revenue across leagues, upgrading broadcast production to 4K standards, and creating predictable recurring revenue streams.

About Lanka Premier League

The Lanka Premier League has established itself as one of the region’s most dynamic and widely followed T20 tournaments, bringing together top Sri Lankan cricketers and leading international stars in an electrifying showcase of the game.

The league is operated by the IPG Group, its official rights holder under the patronage of Sri Lanka Cricket (SLC).

The sixth edition of the LPL will run from July 10th to August 5th.

For the first time league will be played in four venues of Colombo, Dambulla, and Kandy.

The Sinhalese Sports Club (SSC) in Colombo will make its debut as a venue this season.

The league will feature marquee overseas players alongside Sri Lankan cricketing stalwarts.

The player registration window opens on 4th May and the player draft is scheduled for 24th May.

About IPG

Innovative Production Group FZ, LLC (“IPG”), founded by Anil Mohan Sankhdhar, and now a subsidiary of Flash, is a global leader in sports marketing, event management, sponsorship rights, and production, with deep expertise in international cricket properties and sports media.

As the rights holder for major cricket leagues, IPG has consistently delivered world-class sporting experiences, pioneering innovations in fan engagement, ground sponsorships, and league management.

With its strong global footprint, the group continues to shape and elevate the sports and entertainment landscape.

About urban-gro, Inc.

Following its recent combination with Flash, urban-gro, Inc. (“ubran-gro”) is a diversified sports, media, and experiential marketing platform focused on the creation, production, and monetization of live events, original content, and branded fan experiences.

The company uses across multiple sports and entertainment verticals, using proprietary intellectual property, strategic partnerships, and experiential activations to engage audiences and deliver value for brands, sponsors, and media partners.

Flash integrates content creation, event execution, and media distribution to build scalable platforms within the global sports and entertainment ecosystem.

For more information, visit https://flashsportsandmedia.com.