Fashion Bug has launched the third phase of its Happy Bear book donation programme, reaching out to students affected by the recent floods in the Naranwita, Gampola area.
The initiative provided essential school supplies to children from families impacted by the adverse weather conditions, offering much-needed support for their education.
As part of the initiative, customers were invited to purchase a specially designed Happy Bear keychain, with Fashion Bug matching the total proceeds.
The combined contributions were converted into stationery packs, which were distributed to students at an event held at Naranvita Purana Viharaya on 3rd January 2026.
Fashion Bug Chief Executive Officer Shabier Subian expressed his heartfelt gratitude to over 1,000 customers who participated in the programme by purchasing the specially designed Happy Bears.
He noted that this overwhelming support was instrumental in ensuring the success of the initiative, which aims to provide essential educational resources to children affected by recent challenges.
“Together, we’ve turned a small gesture into a meaningful impact,” he said.
The initiative is part of Fashion Bug’s flagship CSR programme, Sisu Dirimaga, which has been empowering students across Sri Lanka for nearly three decades.
The programme supports underprivileged schools through computer lab donations, green gardening initiatives, infrastructure projects, tutoring programmes, special contributions, and scholarships.
Another highlight is Roo Siththam, an annual children’s art competition that nurtures and showcases young talent.
Dr. S. H. M. Faraaz, Deputy General Manager, Marketing and Sales, said that the Happy Bear book donation programme reflects the brand’s commitment to standing by communities in times of need.
“Education remains at the heart of our CSR efforts.
Through initiatives like Happy Bear, we are able to channel the generosity of our customers into tangible support that helps children continue their learning journeys despite adversity,” he added.
With the successful completion of its third phase, the Happy Bear book donation programme once again underscores Fashion Bug’s long-standing commitment to social responsibility and inclusive growth.
By uniting customers, communities, and the brand itself, the initiative continues to make a meaningful difference in the lives of children, reaffirming Fashion Bug’s dedication to empowering the next generation.