BWP Group appointed to aid Magnitone’s ambitious growth plans

Magnitone, a premium beauty brand, has recently appointed BWP Group to aid its ambitious growth plans with a fully integrated 6 month campaign.

BWP Group impressed Magnitone’s management team with in-depth market insights, beautiful creative concepts and a fully integrated marketing campaign that will take them through Christmas 2014, January sales, Valentine’s Day to Mothers’ Day 2015.

Magnitone offers consumers three models of its revolutionary skin cleansing brush; the Magnitone Lucid, Magnitone Eclipse and Magnitone Pulsar. The products promise softer, brighter, clearer skin in just 7 days; a claim over 30 leading beauty bloggers will support.

BWP Group’s solution includes a mix of PR outreach, compelling and educational creative, real time social media, live events and an engaging ecommerce website. A strategic and exciting celebrity endorsement by Pixie Lott is interwoven throughout the campaign and cements the Magnitone product as the latest beauty must-have for women.

Asher Nathan, Marketing Director, said: “We are pleased to have BWP on board. They took the time to really understand our product and target audience, coming up with a beautiful campaign that we are excited about.”

BWP Group Managing Director, Matt Tabb, commented: “We love getting involved with a brand at an early stage. Magnitone has a huge opportunity to make waves in the beauty sector and we’re excited to be joining that journey.”