Nestle asks again if you love anyone enough to give them your last Rolo in new marketing campaign

Nestle brand Rolo has asked again ‘Do you love anyone enough to give them your last Rolo?’ in a new marketing campaign.

Five short videos have been unveiled on YouTube and other social channels as part of the campaign, with each showing the tension of a person choosing whether they should eat the last sweet themselves, or give it to their loved one.

A Nestlé UK spokesperson said: “The Rolo brand has been loved by generations of consumers in the UK for more than 75 years. This Autumn it is back with five new videos – some funny, some dramatic and some emotional – but all asking the iconic question ‘Do you love anyone enough to give them your last Rolo?”

A refreshment of the brand’s Facebook and Twitter channels also forms part of the campaign.