Domino's enlists Vine stars Huw Samuel and Leslie Wai to put the pizazz back in pizzas

Domino's has launched the ‘Pizza Quest’ campaign on Vine featuring six-second loops created by ‘Viners’ Huw Samuel and Leslie Wai.

The campaign, created by media planning and buying agency Arena, will aim to drive awareness of the pizza group’s blog which regularly sees original content.

The pair, who have 120,000 followers between them, will create a vine, once a month, until the end of 2015 for Domino's, with the first installment going live on 29 October.

The content will be hosted on the pair’s Vine pages in addition to the Domino's blog, which was launched in 2013.