KFC introduces Charlie 'The Boy Who Learnt to Share' for Christmas push ( Video )

KFC is targeting families this Christmas with seasonal advert ‘The Boy Who Learnt to Share’ based on the ‘all-hands-in’ experience that comes from sharing KFC.

Created by BBH London, the 60-second TV advert tells the tale of six and half-year-old Charlie who learns the joy of sharing just in time for Christmas.

In addition to the TV creative the fast food restaurant has also launched a social challenge aimed at young adults, #KFCSharesies, which aims to generate social conversation through shared activities.

The social activity runs from this week on Facebook and Twitter and invites fans to participate in simple challenges to win Christmas experiences to share with friends, such as a trip to New York, Christmas retreat in Iceland, a gaming session with KSI or the change to record their own single.