At the center of this shift is a brand that has steadily evolved from a traditional poultry producer into a powerful advocate for clean, conscious consumption.
This is the story of New Anthoney’s Group, a leading sustainable poultry producer that’s not just feeding a nation but reshaping its entire relationship with food with their HarithaHari chicken.
For decades, chicken has been a staple in Sri Lankan households. But as public consciousness around health, climate change, and ethical sourcing deepens, the demand for “just chicken” is no longer enough.
Today’s consumer wants transparency, trust, and responsibility. And New Anthoney’s HarithaHari has listened.
A pioneer in its own right, New Anthoney’s Group was one of the first poultry producers in Sri Lanka to proactively eliminate the use of antibiotic growth promoters, setting a new benchmark for what ethical, health-conscious poultry production should look like.
Its HarithaHari products are now widely known and trusted for being antibiotic-free, hormone-free, and hygienically processed, making them a popular choice for families looking to prioritize well-being without compromising on quality.
At the core of New Anthoney’s transformation is a deep-rooted commitment to science-led innovation.
The company actively invests in scientific research and continuous learning, drawing on insights from nutritionists, veterinarians, and academic experts to refine every stage of its farm-to-fork process.
This scientific grounding enables the business to adopt evidence-based practices that improve poultry health, enhance food safety, and reduce environmental impact.
Beyond its own operations, New Anthoney’s serves as a vocal advocate for the poultry sector, pushing for higher standards in food production across the industry.
Through collaborations with universities, industry associations, and sustainability partners, the company plays a catalytic role in promoting cleaner food consumption, ethical farming, and a more informed national dialogue on what ends up on our plates.
But their story goes far beyond what’s inside the pack. Recognizing early on that the future of food lies in sustainability, New Anthoney’s took bold steps to realign its operations with global environmental standards.
It became GHG-certified, a rare feat in Sri Lanka’s poultry industry, and achieved FSSC 22000 food safety certification, signaling to both local and international markets that the company is serious about sustainability, traceability, and food security.
What sets New Anthoney’s and its HarithaHari concept apart is its understanding that food, today, is not just a product. it’s a platform.
A platform to build trust. A platform to demonstrate values.
And a platform to connect with the evolving mindset of the conscious consumer.
From the very beginning, New Anthoney’s knew that younger generations such as millennials and Gen Z would shape the future of the food economy.
These consumers don’t just want a brand that feeds them; they want one that reflects their values.
This shift has driven the company to rethink everything: from how its chickens are raised and what they’re fed, to how its products are packaged and what kind of message its brand communicates.
One of the most visible and impactful changes has been in packaging.
New Anthoney’s has adopted compostable packaging, drastically reducing its plastic footprint and reinforcing its commitment to environmental stewardship.
In a time when single-use plastics continue to plague South Asia, this is more than a business decision. it’s a leadership stance.
Even their chicken feed tells a story: the brand uses sustainably certified U.S. Soy, ensuring ethical sourcing throughout the supply chain and contributing to better animal health and nutritional outcomes.
At the heart of these efforts is a desire to create not just a product, but a lifestyle brand.
New Anthoney’s is steadily aligning itself with the wellness movement, participating in events like the Healthy Living Expo, where it appears not as an industrial producer, but as a clean, modern, and responsible food brand.
This strategic positioning allows them to sit comfortably alongside plant-based milks, organic vegetables, and mindfulness apps; an unlikely space for a meat producer, but one they’ve earned through thoughtful, transparent practices.
Beyond national boundaries, the company is expanding its vision globally.
At the Presidential Export Awards, New Anthoney’s was recognized as the Best Exporter in the Processed Food category, cementing its status as a brand that can deliver premium, ethically produced protein to discerning markets around the world.
Yet what they’re exporting isn’t just chicken, rather it’s a philosophy.
A belief that Sri Lanka can be known not just for tea and tourism, but for clean, high-quality, responsible food.
And all this, while continuing to cater to a local population that still seeks affordability and accessibility.
New Anthoney’s has managed to bridge the often-competing worlds of scale and sustainability, proving that responsible production doesn’t have to be a niche luxury. it can be a mass solution.
In many ways, New Anthoney’s Group and its HarithaHari range and concept is a quiet challenger to the status quo.
In an industry often slow to change, it has moved fast, embraced transparency, and invested in its long-term relevance.
It’s shown that it’s possible to do business better, to produce food that is not only safe to eat but safe for the planet. And it has done so without waiting for regulation to force its hand.
So, the next time you pass by a tray of neatly packed New Anthoney’s HarithaHari chicken in the supermarket, wrapped in compostable film, labeled antibiotic-free, and backed by third-party certifications, remember : you’re not just buying dinner. You’re buying into a better way to eat. A cleaner way to live. And a small but powerful act in a larger revolution that’s already underway.
Because for New Anthoney’s, it’s never been just about chicken. It’s always been about the future of food.