SFML is a wholly owned subsidiary of the Dubai-headquartered Al Ghurair, one of the leading diversified family businesses in the United Arab Emirates (UAE).
For the past 16 years, SFML has been a trusted cornerstone of Sri Lanka's food industry, playing a pivotal role in the food security of the country, driven by the overarching purpose of ‘Nourishing the Nation,’ and
The partnership was formalized at a ceremony held at the Serendib Flour Mills, corporate office.
The event was attended by Vijay Sharma, CEO, Kalinga Wijesekara, Director Brand and Corporate Communication and Faizal Deen, Assistant Manager Brand from Serendib Flour Mills.
Enoch Perera, Vice President Events & Sustainability, Chamil Wickremasinghe - Chief Executive Officer- SLIM, Gangani Liyanage, Head of Events & Sustainability and Avishka Attanayeke, Junior Executive Events & Sustainability represented SLIM.
Serendib Flour Mills has maintained long standing support for professional excellence partnering SLIM since 2019, initially as Corporate Sponsor for the Effie Awards, Brand Excellence Awards, and National Sales Awards.
SFML has continued its commitment sponsoring Brand Excellence awards in 2024.
The collaboration highlights Serendib Flour Mills' broader commitment to 'Nourishing the Nation,' celebrating the contributions of sales experts who play a vital role in driving economic growth.
As Official Nutritional Partner, the company aims to uplift and empower the sales fraternity, reinforcing the value and dignity of the sales profession in social and economic contexts.
Serendib Flour Mills, known for its commitment to quality and innovation in the food industry, views this partnership as an extension of its corporate philosophy of contributing to national development through various initiatives that support professional growth and excellence.
Now in its 25th year, the SLIM National Sales Awards has grown from a half-day training session in 2000 to Sri Lanka's premier platform for recognizing sales talent.
The transformation from NASCO to the National Sales Awards in 2023 conveys a broader, more inclusive approach to sales excellence in B2B and B2C sectors.
Over the years, the awards have introduced new categories that cater to evolving industry roles and in 2025 the Awards expect to receive over 1,200 applications from more than 112 companies.
The SLIM National Sales Awards 2025 will continue to honour outstanding achievements in multiple categories, acknowledging the diverse roles sales professionals play in today's competitive business environment.
The awards ceremony provides a dual role as a recognition platform and a networking opportunity for industry professionals to share insights and best practices.
Photo Caption left to right- Faizal Deen-Assistant Manager Brand-Serendib, Kalinga Wijesekara- Director Brand and Corporate Communication-Serendib, Vijay Sharma- Chief Executive Officer-Serendib, Enoch Perera- Vice President Events & Sustainability-SLIM, Chamil Wickremasinghe - Chief Executive Officer- SLIM, Gangani Liyanage- Head of Events & Sustainability-SLIM, Avishka Attanayeke- Junior Executive- Events & Sustainability-SLIM.