The flagship event held recently attracted over 150,000 visitors and featured more than 500 stalls showcasing Sri Lankan entrepreneurship and SME innovation.
Reaffirming its position as a pioneer in Sri Lanka’s water industry, American Premium Water emphasized its commitment to supporting platforms that empower businesses, communities, and consumers.
Through this partnership, the brand highlighted its dedication to innovation, sustainability, and customer engagement.
To add a refreshing twist, American Premium Water introduced an innovative temperature-based promotion under the campaign title “Hotter the Week, Cooler the Deal.”
Colombo’s highest recorded temperature during the expo’s week, which reached 31°C, determined the offer. Visitors were able to enjoy an exclusive 31 percent discount on hydration solutions throughout the event, creating a unique and memorable experience.
In another first-of-its-kind initiative, American Premium Water unveiled its signature Water Bar at the expo for the second consecutive year.
This innovative concept offered visitors an interactive and refreshing experience, reinforcing the company’s vision of delivering hydration in new and meaningful ways.
The Water Bar drew significant attention and created an engaging atmosphere that aligned with the brand’s commitment to healthy hydration and customer-centric innovation.
Commenting on the partnership, Fayaz Fazal, Chief Executive Officer of American Premium Water, stated,
“For three decades, we have been Sri Lanka’s trusted hydration partner.
Our continued presence at Industrial Expo underscores our role in fuelling local entrepreneurship, while also introducing exciting and meaningful innovations that connect us more closely with our consumers.”
Reflecting on the event’s significance, Asha Kumarasinghe, Director of American Premium Water, noted,
“Industrial Expo is a celebration of Sri Lanka’s entrepreneurial spirit.
We are proud to support this platform and to introduce new initiatives like the Water Bar, which combine innovation with our purpose-driven approach to hydration.”
American Premium Water’s partnership with Industrial Expo aligns with its broader purpose of creating positive social, environmental, and economic impact.
Over the past decade, the company has donated 800,000 litres of clean drinking water to underserved communities, supported 90 orphanages through its OrphanCare initiative, and empowered over 1.6 million individuals to maintain healthier and more active lifestyles.
The company also takes pride in achieving 45 percent female representation within its workforce, upcycling more than 360 metric tonnes of plastic, and pioneering the launch of a sustainable glass bottle.
With over 30 years of expertise, certified processes including ISO, HACCP, SLS, and ABWA, HAC, and an extensive range of hydration solutions, American Premium Water continues to be Sri Lanka’s most trusted and sustainable hydration partner.
The company remains committed to expanding its regional footprint while deepening its contribution to innovation, sustainability, and community empowerment, helping generations to ‘live more’.
Image Caption : Fayaz Fazal, Chief Executive Officer and Asha Kumarasinghe, Director, together with the team at the Industrial Expo – Sri Lanka 2025, where American Premium Water served as Exclusive Hydration Partner for the third consecutive year.