The company has entered into a partnership with Avocado, a leading Sri Lankan food-based loyalty app to make meal times more fun and rewarding for consumers.
Avocado app users can click and upload photos of their Coke over a meal with family and friends till the 12th of March and be entitled to win a Grand Prize of an iPhone 12 Pro and exciting gift vouchers worth Rs.100,000 from Avocado’s network of partners.
The Avocado app enables users to get rewarded for every picture or video they upload of them enjoying Coca-Cola with their family, friends or a loved one.
The more unique the content is, the more points the user can generate.
Users who send in content that gets the highest points stand a chance to win the grand prize and gift vouchers.
Having spent nearly a year at home due to the lockdowns, consumers have found meal times at home to be a more meaningful experience as everyone gathers around and enjoys each other’s company while enjoying their meals.
They are also gradually awakening to the realities of the "new normal" and venturing out while taking necessary health precautions and one of the most loved things to do outside is eating out at their favourite restaurants.
Mobile and social media platforms are helping people share creative photos of their meals before they enjoy them with friends and family.
Meal times, whether they are at home or at a restaurant, are now more than just enjoying food.
Consumers, especially millennials, have a desire to showcase their inner foodie through these creative photos.
Pankaj Sinha, Managing Director, Coca-Cola Sri Lanka Private Limited said,
“The act of sharing a meal with friends and family, treasuring each moment and bonding with them has become more important than ever before.
This partnership with Avocado is unique as social media is a natural home for foodies.
We look forward to our consumers sharing authentic and creative pictures of mouth-watering dishes along with the taste of Coca-Cola.”
Special occasions at home or a family meal outing in Sri Lanka is in-complete without the familiar sight of Coca-Cola bottles on the table, which promises to refresh any occasion and make every meal more memorable.
The Avocado app has over 3,000 users in Sri Lanka and a growing partner network that includes restaurants, fashion stores, hotels and many more.