Being a dedicated foodservice company of Unilever, UFS is a business built by Food Service Professionals.
It creates culinary solutions for chefs worldwide and inspires them to satisfy their guests everyday with high quality professional food ingredients and services.
The merger is said to secure and grow the company’s Out-Of-Home (OOH) business, enabling it to expand its footprint across new categories in the local industry; equip UFS in further leveraging the equity of its OOH brands including Knorr, Marmite, Viva, Horlicks and Hellman’s; help extend the purposeful journeys of its brands to serve the larger retail and OOH communities in Sri Lanka and further expand on the work done with renowned chefs and food experts in the industry, mutually benefitting from shared knowledge and expertise to grow the sector further.
In a joint statement said Sharmila Bandara, Marketing Director – Homecare, Foods & Refreshments and Water; and Aruna Mawilmada, Customer Development Director of Unilever Sri Lanka, “The Out-Of-Home food and beverage industry has always been and continues to be a thriving opportunity in Sri Lanka, owing to the copious number of consumption occasions that have risen over the years with the opening of new food and beverage outlets in the country.
The past few months have also seen a boom in tourism and new trends that have created many more opportunities in the food service sector for hotels, restaurants, fast-food establishments and cafés alike, making this merger timely and imperative for the growth and success of our UFS business.”
Commenting on the merger, Hajar Alafifi, Chairperson and Managing Director of Unilever Sri Lanka said,
“I am pleased to note that despite the challenges we’re facing due to the pandemic, UFS Sri Lanka is growing faster than UFS global today.
With the synergies we enjoy as one business, to our global and local expertise and future-fit capabilities in Sales and Supply Chain, I am confident that we can reimagine our place in the ‘Foods & Refreshment’ and ‘Food Solutions’ markets, future-proofing our portfolio at Unilever Sri Lanka.”