March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.”

Coca-Cola is harmonising its four distinct brands into one marketing strategy that scraps brand campaigns in order to level the playing field for its smaller Coca-Cola Zero and Coca-Cola Life brands to grow in a more cost-effective way.

On January 29, 2015, PepsiCo launched the 2015 version of the Bring Happiness Home (BHH) program in Beijing, China.

Sunquick “Drink & Win” 2015 consumer promotion awarded 20 lucky Sunquick customers with Sisil two-door refrigerators.

Malted food drink brand Viva, on its journey to reinvent and reignite the category as a thought leader recently completed a three month, island-wide consumer activation “Viva Ginger – Rasa Gamma”. 260,000 plus consumers joined with this tasty revolution by enjoying a cup of refreshing Viva Ginger beverage for free.

Sri Lanka’s leading instant noodle brand, Maggi,unveiled its latest innovation, Maggi Devilled X-Tra Green Chilli - the first ever green chilli noodle to enter the local market.

Commercial Bank’s popular dining out promotion ‘Dine and Smile’ has returned with attractive discounts for credit and debit cardholders at 52 leading restaurants over eight weeks.

Hot on the heels of its ‘Win the World’ promotion, the Arpico retail chain has announced it will send eight shoppers to the 2015 ICC Cricket World Cup final in Melbourne, significantly upping the ante in the supermarket stakes.

Celebrate this Valentine’s Day by sharing the food you love with the one you love at The Manhattan FISH MARKET.

Mega consumer promotion concludes with presentation of globe-spanning dream holiday packages.

The Arpico retail chain in Sri Lanka opened its latest Superstore in Kottawa recently, making it the 17th hypermarket in its portfolio.