This landmark partnership brings two of the world's leading social media management and consumer intelligence solutions to the two countries that are rapidly digitizing, addressing the growing demand for enterprise-level social listening, media monitoring, and social media management solutions among local brands, agencies, and multinational corporations.
Talkwalker, a leading consumer intelligence platform, offers comprehensive coverage across 30 social networks and 150 million websites globally, including magazines, newspapers, podcasts, etc.
The platform provides AI-powered social listening capabilities that enable brands to monitor conversations, track sentiment, and gather real-time insights about their reputation and industry trends.
Hootsuite, recognized as one of the best-known social media management platforms globally, is trusted by more than 25 million users and over 800 Fortune 1000 companies.
It supports over 35 social networks and offers more than 100 integrations, more than any other social media management platform.
Recently, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites, part of 178 total top rankings in their Summer 2025 Report.
The Sri Lankan market, with over 12 million active internet users and rising social media penetration, presents significant opportunities to counter fragmented monitoring tools, difficulty in real-time crisis management, and the need to link digital insights to measurable business outcomes.
Benjamin Soubies, VP Emerging Markets for Hootsuite -Talkwalker, said
"We're thrilled to partner with Mark and Comm to bring Hootsuite and Talkwalker to Sri Lanka and the Maldives, giving brands the required sophisticated tools to listen, analyze, and act on consumer intelligence in real time."
Thanzyl Thajudeen, Managing Director of Mark and Comm (Pvt) Ltd, said
"The digital landscape in Sri Lanka and the Maldives is evolving at a rapid pace, and brands are recognizing the critical importance of data-driven visibility, demanding more sophisticated tools for social listening, competitor analysis, and reputation management.
This exclusive partnership with Hootsuite and Talkwalker enables us to deliver enterprise-level solutions one-on-one."
Alessandro Troiani, Partner Revenue EMEA & Emerging Markets at Hootsuite - Talkwalker, said
"We're excited to partner with Mark and Comm.
Their local expertise combined with our global platforms creates a powerful combination that will help organizations across the region compete effectively and build stronger customer relationships.’’
The partnership will address specific regional pain points including structured social listening with AI-powered insights across multiple platforms and languages; real-time crisis management, enabling brands to anticipate and respond to reputation threats with data-driven strategies; competitive Intelligence, providing comprehensive competitor analysis and market positioning insights; ROI measurement, onnecting social media activities to tangible business outcomes and revenue impact; and localized content strategy, leveraging consumer insights to create culturally relevant and engaging content.
"What excites us most is the synergy between our deep local market knowledge and these world-class platforms.
We're not just selling software, we're providing strategic counsel on how brands can harness real-time consumer intelligence to drive business growth in our unique market context," added Thajudeen.
Mark and Comm (Pvt) Ltd is Sri Lanka's trusted communications partner with over 15 years of experience serving leading local and multinational brands.
Known for its agile boutique model and strategic counsel approach, the consultancy has been recognized for industry leadership and advocacy, including elevating Sri Lanka's PR and media standards through various industry initiatives.
Photo Caption Left to Right - Benjamin Soubies, VP Emerging Markets for Hootsuite -Talkwalker; Thanzyl Thajudeen, Managing Director of Mark and Comm; and Alessandro Troiani, Partner Revenue EMEA & Emerging Markets at Hootsuite - Talkwalker.