Hegglin claims that there are more than 3,600 websites containing abusive and untrue material about him, and that it would be expensive and time consuming to provide a list of web links to be removed, the traditional route suggested by Google for removing links.
He has gone to court seeking a legal order which would force Google to take steps to stop these abusive posts being processed in searches in England and Wales.
Although he admits that Google did not start the abusive trolling campaign, Hegglin says that the results appearing in the search engine has made it worse.
This is separate to the right to be forgotten rule, which allows people to ask Google to delete embarrassing – but true – stories from the search engine.