After its launch, the firm will work with a small number of brands to offer users deals on goods and products, enabling them to add discounts from brands to their debit and credit cards - directly from the social network.
Once the offer is linked with the card, shoppers can use it to make the purchase where the discount will be activated. Furthermore, using Twitter’s targeting capabilities, advertisers will be able to tailor their promotions and campaigns to the right audience.
A Twitter blog post said: “Starting today (in the US only), we’re beginning to test a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps.
“This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users. As we continue to learn and improve based on the experience of our advertisers and users, we’ll make this feature available for more advertisers.”
The social network hopes to extend the project in 2015 to further brands and advertisers.
Twitter is also testing a ‘Buy’ button with a small number of brands.
