Colombo, Sri Lanka [13 February 2026]: Roar AdX recently hosted two of its clients, Ceylon Biscuits Limited (CBL–Munchee) and Spa Ceylon, for a leadership connect with senior teams at TikTok’s Middle East and South Asia headquarters in Dubai.
The connect focused on how Sri Lankan brands can strengthen relevance and performance on TikTok, with discussions spanning consumer behaviour on the platform, creative effectiveness, and regional growth priorities.
It also enabled direct engagement with TikTok’s regional teams, offering the brands clearer insight into how platform decisions are shaped and how markets such as Sri Lanka fit into TikTok’s broader growth agenda.
“Hosting CBL and Spa Ceylon at TikTok’s regional headquarters reflects our commitment to strengthening the TikTok for Business ecosystem in Sri Lanka.” says, Vimukthi Muthukudaarachchi, Vice President-Partnerships at Roar AdX commenting on the engagement.
“We are focused on giving local brands direct access to platform expertise, closing knowledge gaps, and enabling brands in emerging markets to compete confidently alongside global players.”
This engagement comes at a time when TikTok is playing an increasingly important role in how consumer brands build reach and drive conversion at scale.
By enabling this access, Roar AdX strengthens its commitment to supporting local brands beyond campaign delivery, by connecting Sri Lankan advertisers to the thinking and strategies that drive platform-led brand growth in emerging markets.
About Roar AdX
Roar AdX is a Meta and TikTok Managed Advertising Partner in Sri Lanka.
The company works with brands and agencies to plan, run, and optimise campaigns across both platforms.
Roar AdX brings together global platform expertise and strong local market understanding, with a focus on campaign performance and measurable outcomes.
Roar AdX is a wholly owned subsidiary of Roar Global.
Photo captions
1. Roar Adx and Tiktok representatives with the team from Spa Ceylon
2. Roar Adx and Tiktok representatives with the team from Ceylon Biscuits Limited.