This partnership marks an exciting development for Sri Lankan brands, agencies, and businesses, providing them with new opportunities to leverage TikTok’s unique ad formats and rapidly growing local user base.
With TikTok's advanced advertising solutions, Aleph will support local businesses in reaching highly engaged Sri Lankan audiences in innovative and impactful ways.
From small enterprises to established brands, Sri Lankan advertisers can now benefit from TikTok’s creative, immersive ad formats, designed to drive deeper connections with audiences across the country.
"Our sales partnership in Sri Lanka reinforces TikTok's position as the premier platform for short-form mobile video," said Ignacio Vidaguren, Chief Operating Officer and Partner, Aleph Holding.
"We're dedicated to empowering advertisers of all sizes – agencies, SMBs, and beyond – to harness TikTok's creative tools and connect with its vibrant community.
Through local expertise, education, and unwavering support, we're making digital advertising accessible to everyone in Sri Lanka."
Faiza Zafar, Partnership Manager, Global Business Solutions for Pakistan, Bangladesh and Sri Lanka at TikTok, added,
“We are excited to expand TikTok's reach in Sri Lanka with Aleph as our trusted partner.
Sri Lankan brands will now have exclusive access to TikTok’s engaging ad solutions that go beyond what other platforms offer.
As TikTok’s presence grows in Sri Lanka, our focus remains on empowering the local creative and business ecosystem.”
This partnership, which launched in early 2024, will enable brands in Sri Lanka to tap into TikTok’s energetic user base with tailored local support, paving the way for innovative and memorable campaigns on one of the world’s fastest-growing social platforms.
About Aleph
Aleph is a dynamic network of global digital experts and technology-driven solutions that enables the growth of the digital ecosystem.
We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow.
Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world's leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X and others.
We build and supply proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as Digital Ad Expert, a social initiative to provide free digital advertising education for all.
Our newest offering, Aleph Payments, is a leading cross-border payment enabler and credit underwriter in primarily emerging countries with an end-to-end payment solution to reach consumers on the world's leading digital platforms.
Together, these solutions widen access to the digital ecosystem and ultimately work towards our purpose, to equalize the global digital playing field.
Aleph was established in 2005 and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the Year 2022, with a vision to accelerate the global economic shift from offline to online and drive long-term economic growth.
Aleph's approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,500 employees in 65+ offices and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.