Sri Lanka Telecom Appoints J. Walter Thompson Sri Lanka as Lead Agency

Thursday, 29 March 2018 08:14

Sri Lanka Telecom appointed J. Walter Thompson Sri Lanka as lead creative agency partner, following a competitive pitch process.

J. Walter Thompson Sri Lanka will support brand strategy and communications across Sri Lanka Telecom’s vast product portfolio.

The partnership is meant to leverage J. Walter Thompson’s strategic working model and Sri Lanka Telecom’s dynamic vision for the country.

Ajantha Seneviratne, Group Chief Marketing Officer of Sri Lanka Telecom said, “We are happy to confirm the appointment of J. Walter Thompson as our agency partner.

Through the pitch process we were impressed with the level of strategic thinking they brought to the table and as two organisations we have a shared interest in understanding the nuanced lifestyles of Sri Lankans.

We are really excited to work with them on the next stage of our brand development.”

Commenting on the win, CEO of J. Walter Thompson Sri Lanka, Alyna Hajji Omar said, “We are thrilled to be working with Sri Lanka Telecom.

Being a legacy brand ourselves with a history of over 150 years we have genuine appreciation for the incredible strides Sri Lanka Telecom is taking into the future.

As an agency we will continue to add value to our clients based on new perspectives and strategic insight rather than focus on single action tactical benefits.”

About Sri Lanka Telecom (SLT)

Sri Lanka Telecom Limited (SLTL) is one of Sri Lanka’s largest blue chip companies with an annual turnover in excess of Rs.56 billion.

Sri Lanka Telecom is the nation’s number one integrated communications service provider and the leading broadband and backbone infrastructure services provider in the country.

About J. Walter Thompson Sri Lanka

With over 150 years of experience, the J. Walter Thompson group specialises in creating pioneering solutions that transform brands and businesses and change the world.

JWT along with Contract, Fortune, Design Sutra and Small Fry Studio offers end to end brand solutions.

The group has been in Sri Lanka for over 35 years and handles a wide portfolio of international & local brands in diverse industries including aviation, hospitality, telecommunication and FMCG.

Last modified on Thursday, 29 March 2018 08:21