Commenting on the success of the campaign, Hamdhy Hassen – HUTCH –Head of Marketing stated, “We are constantly on the lookout for avenues to enrich the lives of people with engaging technological advancements and content that are truly relevant.
Music is the world’s greatest entertainment.
We have looked at innovative ways to bring peoples’ great passion for music into their daily mobile experiences whilst also rewarding them in the process.
The campaign which took place recently, was aimed at engaging with customers and educating them of the innovative range of Tune services that are presently available only with Hutch.
Customers were encouraged to activate Tunes from its service portfolio for their chance to qualify.
The campaign drew massive subscriber participation and was immensely successful.
Innovating in Tune services, the earlier launched Hutch Dial Tunes service, enables Hutch customers to set favourite songs which they can listen to whenever they are calling anyone.
It is an evolution from an earlier tune service which allowed customers to welcome callers with a tune.
Other novel innovations such as Busy Tunes that allow users to set tunes that play reasons why calls can’t be answered, Funny tunes which infuse humour into a welcome tune and Gift Tunes that enable customers to gift tunes to others, have all been very much embraced.
HUTCH has a portfolio of over 30,000 local and international music content including latest chart toppers, golden oldies and classics for the diverse consumer tastes.
Customers can activate any of the tune services and choose content simply dialling 369 or *369# over a menu.
Photo Caption - HUTCH ‘Hatharawaram’ Tune Campaign winners
