Consumer goods company Reckitt Benckiser has completed an agreement with Aurelius to licence out the Scholl Footwear brand as it continues to focus on its health, hygiene and home sectors.
Ebay Enterprise has extended its email marketing partnership with British Airways for a further three years following a competitive pitch.
Google’s latest efforts to crack down on online piracy have received a mixed reaction from advertising trade body ISBA, which has called into question the search giant’s motives.
Could things be looking up for Yahoo CEO Marissa Mayer? The company reported sales up $1.09bn in the third quarter, 1.5 per cent more than a year earlier.
The Oscars of Sports Awards Ceremonies in Sri Lanka.
Nestle brand Rolo has asked again ‘Do you love anyone enough to give them your last Rolo?’ in a new marketing campaign.
VisitBritain, the UK’s national tourism agency, has renewed its partnership with Yahoo whilst launching a new content marketing campaign on Tumblr.
Facebook has doubled the reward offered to those who point out security bugs in its advertising code.
It may not be as flashy as a Lamborghini or Rolls-Royce, but the Toyota Prius hybrid's popularity with celebrities is well known. It's as much a fixture of Hollywood as gossip and botox.
Kim Kardashian's recent fashion choices for her movie date with husband Kanye West and the response from fans and media reporters illustrate why she is considered such a valuable fashion endorser.
