Google has expanded its Consumer Barometer tool in an effort to provide marketers with better insights into how consumers interact with digital media.
A Honda representative has announced the Euro-spec Accord will be discontinued in 2015.
Luggage is about to get a digital upgrade for the better. The Bluesmart case can be locked, and weighed from your phone, which it charges.
In about 10 years’ time, wallets will become something of a curiosity. We will all wonder why we ever bothered to carry around so many cards, cash and receipts.
Fiat has turned to guerrilla tactics to launch its Panda Cross embarking on an outdoor campaign to take the brand’s message directly to its target audience’s urban environment.
Coca-Cola has announced a $3bn cost-cutting plan during its third-quarter earnings report, having noted a flat growth in revenue to $12bn for the quarter.
Omnicom has revealed a 7.4 per cent increase in worldwide revenue to $3,749.6m for the third quarter of 2014, as well as total pre-tax charges of $8.8m on its failed merger with Publicis Groupe.
Consumer goods company Reckitt Benckiser has completed an agreement with Aurelius to licence out the Scholl Footwear brand as it continues to focus on its health, hygiene and home sectors.
Ebay Enterprise has extended its email marketing partnership with British Airways for a further three years following a competitive pitch.
Google’s latest efforts to crack down on online piracy have received a mixed reaction from advertising trade body ISBA, which has called into question the search giant’s motives.
