For Citizens Development Business Finance PLC (CDB), established in 1995, twenty years down the road has seen formidable and memorable milestones, whether in positioning itself as a leading player in the financial services industry in the country, or in its impressive network of 60 branches ably supported by touch-point technology, ensuring the company's accessibility country wide.
“We were a small player in this burgeoning industry twenty years ago, but having conceptualized and formulated a blueprint, building on our strengths and focusing on the future of identified opportunities, we have risen the ranks to maintain a formidable presence among the top NBFIs in Sri Lanka,” stated Managing Director/ CEO Mahesh Nanayakkara, addressing a gathering of loyal clientele at a celebratory customer felicitation programme held at CDB's newly launched corporate Head Office recently.
This state of the art corporate head office which augments CDB's corporate image even further as a catalyst in the Company's positioning strategy, echoes its new progressive business and branding strategy.
Felicitation of longstanding customers in conjunction with CDB’s 20th Anniversary celebrations included series of receptions in major cities covering CDB’s branch network.
Valuable complimentary gifts were presented to loyal customers who have had long standing partnerships with CDB for many years.
CDB’s journey of two decades denotes its passion and commitment to align and realize CDB’s vision which is centered on the cornerstones of entrepreneurship, innovation and elevation of stakeholder lifestyles.
A continuously evolving business model adopted by CDB strongly complements this journey where financial inclusion with access to finance aimed at the base of the pyramid markets, being a net lender to the rural economy and urban funding – rural lending, remain at the heart of this well-crafted integrated strategy.
CDB firmly believes that its reputation as a respected responsible corporate citizen is its most precious asset.
It remains very ingrained with the two pillars of building the CDB brand on its people and its customers.
Acknowledged as an entirely people driven company built on human emotions, human passion and human spirit which CDB categorizes as its EPS, the two decade milestone journey truly brings into focus the long standing relationships CDB has founded with it stakeholders and thus, rewarding them for their loyalty and commitment, into the spotlight.
Caption
1.) Mahesh Nanayakkara, Managing Director/CEO addressing a Customer Cocktail at Water’s Edge, Battaramulla
2.) A complimentary gift being presented to long standing customer by Damith Thennakoon, Executive Director/ CFO at a customer felicitation event held at the CDB Corporate office rooftop
